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Simulmedia

Video advertising software
Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
Pay-as-you-go
Free Trial unavailable
Free version
User corporate size
Small
Medium
Large
User industry
  1. Media and communications
  2. Arts, entertainment, and recreation
  3. Accommodation and food services

What is Simulmedia

Simulmedia is a video advertising platform focused on planning, buying, and measuring TV and streaming video campaigns. It is used by advertisers and agencies to identify target audiences, allocate budgets across linear TV and connected TV/OTT inventory, and evaluate outcomes. The product emphasizes data-driven audience targeting and cross-screen measurement to support performance-oriented video advertising.

pros

Cross-screen TV and CTV planning

Simulmedia supports planning and activation across linear television and streaming/CTV environments. This helps teams coordinate reach and frequency across multiple video channels rather than treating them as separate buys. It is suited to advertisers that want a single workflow for TV-style inventory with performance measurement.

Audience-based targeting approach

The platform is designed around audience segments rather than only program or network selection. This can make it easier to align video buys to defined customer profiles and campaign objectives. It also supports use cases where advertisers need more precision than traditional demographic TV buying.

Measurement and optimization focus

Simulmedia positions measurement and optimization as core parts of the workflow, not only post-campaign reporting. This can support iterative budget shifts and creative or placement adjustments during a flight. It is particularly relevant for teams that need outcome-oriented reporting for video spend.

cons

Data and identity dependencies

Audience targeting and cross-screen measurement depend on data availability, identity resolution, and partner integrations. Results and addressability can vary by market, publisher, and privacy constraints. Teams may need to validate segment definitions and measurement methodology for their specific use case.

Enterprise buying complexity

TV/CTV buying often involves managed service components, inventory constraints, and longer planning cycles than self-serve digital channels. This can make onboarding and campaign execution more complex for smaller teams. Some advertisers may prefer simpler self-serve workflows for lightweight video campaigns.

Limited fit outside video

Simulmedia is primarily oriented to TV and streaming video advertising use cases. Organizations looking for a broader omnichannel stack (e.g., search, social, email, or onsite personalization) may need additional tools. This can increase integration and operational overhead for multi-channel programs.

Plan & Pricing

Simulmedia (company) — public pricing summary

Simulmedia (Performance TV / TV+ - managed services) Pricing model: Custom / contact sales (no public subscription or tiered pricing listed). Public availability: Simulmedia’s corporate site (TV+, Performance TV) provides product descriptions, demos and a contact/sales path but does not publish list pricing, tiers, or subscription rates. Official pages direct users to request a demo or contact sales for pricing and campaign setup.

Skybeam (self-serve CTV platform — Skybeam is a division/product of Simulmedia) Pricing model: Pay-as-you-go (ad spend-based). Platform access: free to create an account and use the interface; campaign spend is paid media. Free tier/trial: Platform is free to access / no sign-up fee (create account). No time-limited trial is advertised. Example costs / minimums (published on Skybeam FAQ): Recommended minimum daily budget: $50 per day; or a recommended minimum lifetime campaign budget of $500. No published CPMs, seat fees, or monthly subscription rates were found on the official site. Discounts / notes: No public information about volume/commitment discounts or managed-service fees on official pages; enterprise/managed offerings are handled via sales.

Seller details

Simulmedia, Inc.
New York, NY, USA
2008
Private
https://www.simulmedia.com/
https://x.com/simulmedia
https://www.linkedin.com/company/simulmedia/

Tools by Simulmedia, Inc.

Simulmedia
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