Singular
Marketing analytics software
Mobile attribution platforms
Mobile app analytics tools
Click fraud software
Creative management platforms
ETL tools
Application development software
Mobile development software
Mobile analytics software
Data integration tools
Cloud data integration software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free TrialFree version
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What is Singular
Singular is a mobile measurement and attribution platform used to track, attribute, and optimize mobile app marketing performance across ad networks and channels. It supports user acquisition teams, growth marketers, and analytics teams that need unified reporting for installs, in-app events, cost, and ROI. The product combines attribution, cost aggregation, fraud detection, and creative-level analytics, with data export options for BI and data warehouse workflows.
Broad partner and cost coverage
Singular focuses on aggregating performance and cost data from multiple media partners into a consistent reporting layer. This reduces manual reconciliation between ad network dashboards and internal reporting. It is well-suited to teams that run multi-network mobile user acquisition and need normalized metrics across sources.
Attribution plus fraud controls
The platform includes attribution capabilities alongside click and install fraud detection features. This helps teams identify suspicious traffic patterns and reduce wasted spend tied to invalid activity. Having fraud signals in the same environment as attribution simplifies investigation and reporting workflows.
Creative and campaign analytics
Singular supports creative-level measurement and reporting to connect ad creatives with downstream performance. This enables structured analysis of which creative assets drive installs and post-install events. It is useful for teams that iterate frequently on creative and need consistent naming, grouping, and performance views.
Implementation and governance overhead
Accurate attribution and event measurement require correct SDK setup, event taxonomy, and ongoing partner configuration. Organizations often need coordination between marketing, analytics, and engineering to maintain data quality. Without strong governance, reporting can drift due to naming inconsistencies and partner-side changes.
Not a full ETL replacement
While Singular provides data exports and integrations, it does not replace a general-purpose ETL/ELT stack for broad enterprise data integration needs. Complex transformations, cross-domain joins, and non-marketing source ingestion typically remain in a data warehouse and dedicated integration tooling. Teams may still need additional pipelines for end-to-end customer and revenue analytics.
Mobile-first scope limitations
The product is primarily designed for mobile app measurement and may be less comprehensive for web-only attribution or offline-to-online measurement compared with tools built specifically for those use cases. Organizations with significant call tracking, sales-led attribution, or CRM-centric measurement may require complementary systems. This can increase total tooling and integration effort.
Plan & Pricing
Pricing model (Attribution / Mobile Measurement): Pay-as-you-go (per conversion)
Plans:
- Free — $0 / conversion — Includes up to 15,000 paid conversions; best-in-class mobile attribution, AdMon reporting & attribution, ROI analytics, cost aggregation, data management, fraud prevention, SKAdNetwork attribution, APIs, customizable dashboards, creative reporting. (No credit card required).
- Growth — $0.05 / conversion — "Let’s Talk" (pay-as-you-go billing). Includes everything in Free plus technical support, Customer Experience Team, 1-on-1 solutions-engineer onboarding, optional add-ons (e.g., automated data exports / no-code ETL).
- Enterprise — Custom pricing (contact sales / book a demo). Includes everything in Growth plus dedicated Customer Success Manager, enterprise SLA, cross-device attribution, 365-day cohorts, audience management, advanced user-permission controls, SSO, optional private cloud.
Notes / billing flexibility: Singular advertises the option to pay by ad spend or by conversions and emphasizes a transparent pricing guarantee and "no hidden fees."
Product: Extract (Singular ETL / data movement) Pricing model: Usage-tiered by monthly rows (free tier available)
- Free tier — $0/month: Up to 1,000,000 monthly rows; unlimited sources & destinations; up to 5 live connections; hourly syncs.
- Paid tiers — Starts at $15 / month for ~100,000,000 monthly rows (example starting paid level; larger volumes available). Blog states pricing "starts at $15/month" for 100M rows.
Source pages: Official Singular pricing page and Singular blog announcing Extract.
Seller details
Singular Labs, Inc.
San Francisco, CA, USA
2014
Private
https://www.singular.net/
https://x.com/singular_net
https://www.linkedin.com/company/singular-net/
