Smartlook
Heatmap tools
Product analytics software
Session replay software
Digital analytics software
Mobile app analytics tools
Mobile app optimization software
Conversion rate optimization tools
Application development software
Mobile development software
Mobile analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€55 per month
Free TrialFree version
Small
Medium
Large
- Information technology and software
- Retail and wholesale
- Arts, entertainment, and recreation
What is Smartlook
Smartlook is a digital experience analytics platform that combines session replay, heatmaps, and event-based product analytics for web and mobile apps. It is used by product, UX, and growth teams to investigate user behavior, diagnose friction in key flows, and support conversion rate optimization and product decisions. The product emphasizes qualitative playback (replays) alongside quantitative funnels and events, with support for mobile app instrumentation and crash/issue context through captured sessions.
Web and mobile session replay
Smartlook supports session replay for both websites and mobile applications, which helps teams investigate user journeys across channels. Replays provide step-by-step context for UX issues, form abandonment, and unexpected behavior. This cross-platform coverage is a practical differentiator versus tools that focus primarily on web-only replay.
Heatmaps and funnels together
The platform combines heatmaps with funnels and event analytics, enabling teams to move from aggregate patterns to specific sessions. This supports common CRO workflows such as identifying drop-off points and validating hypotheses with qualitative evidence. Having these capabilities in one product can reduce reliance on multiple point tools.
Diagnostics for product teams
Smartlook is oriented toward product and engineering-adjacent investigation, where teams need to reproduce issues and understand context quickly. Session recordings can help correlate user actions with UI states and navigation paths. This can shorten the time to triage UX defects and ambiguous support tickets when used with appropriate privacy controls.
Privacy and compliance overhead
Session replay and heatmaps can capture sensitive on-screen data if masking and consent are not configured correctly. Organizations in regulated environments often require additional governance, legal review, and ongoing audits to use replay safely. This can increase implementation effort compared with analytics approaches that do not record UI interactions.
Data volume and cost scaling
Replay-based analytics can generate high event and storage volumes, especially for high-traffic sites or apps with long sessions. As usage grows, teams may need to sample sessions, limit retention, or restrict capture to key pages to control costs. These trade-offs can reduce completeness for long-tail investigations.
Requires instrumentation discipline
To get reliable funnels, segmentation, and meaningful dashboards, teams typically need consistent event naming and tracking plans. Mobile app analytics in particular may require SDK configuration and coordination with release cycles. Without this discipline, teams may rely heavily on ad-hoc replay review rather than scalable quantitative analysis.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | Free (forever) | Up to 3,000 monthly sessions; session recordings, heatmaps, events, funnels (core features); ~1 month data retention; supports web & mobile; no credit card required. |
| Pro | Starting at €55 per month | From 5,000 monthly sessions (customizable higher session limits); advanced product analytics, daily anomaly reporting, CSV exports, premium integrations, DevTools & product‑analytics add‑ons; 30-day full-featured free trial available. |
| Enterprise | Custom pricing (contact sales) | Tailored plans for large organizations; unlimited users & projects add‑ons, SSO/SAML, data export (REST API), dedicated customer success, custom agreements. |
Seller details
Smartlook s.r.o.
Brno, Czech Republic
2016
Private
https://www.smartlook.com/
https://x.com/smartlook
https://www.linkedin.com/company/smartlook/
