SmartSurvey
Survey software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if SmartSurvey and its alternatives fit your requirements.
£70 per month
Free TrialFree version
Small
Medium
Large
- Public sector and nonprofit organizations
- Education and training
- Professional services (engineering, legal, consulting, etc.)
What is SmartSurvey
SmartSurvey is a cloud-based survey software platform used to design, distribute, and analyze online surveys. It targets teams that need feedback collection for customer experience, employee engagement, market research, and public-sector consultations. The product focuses on configurable survey templates, multiple distribution methods, and reporting dashboards, with options aimed at organizations that require UK/EU data hosting and compliance controls.
UK/EU data hosting options
SmartSurvey offers hosting options designed for organizations with UK/EU data residency requirements. This can simplify internal compliance reviews for public-sector and regulated use cases. It also supports common security and privacy controls expected in enterprise survey deployments.
Flexible survey creation tools
The platform provides a range of question types, logic/branching, and reusable templates to speed up survey build. Users can create multi-page surveys and tailor flows based on responses. This supports both simple feedback forms and more structured research questionnaires.
Built-in reporting and exports
SmartSurvey includes dashboards and reporting views for summarizing results without requiring a separate BI tool. It supports exporting data for further analysis and sharing with stakeholders. This helps teams move from collection to analysis using a single system for many standard survey workflows.
Advanced research features limited
Compared with specialized research platforms, SmartSurvey may offer fewer capabilities for complex methodologies (for example, sophisticated conjoint, automated sampling management, or advanced weighting). Teams running large-scale market research programs may need additional tooling. This can increase process complexity when research requirements go beyond standard survey analytics.
Ecosystem depth varies by use case
Integration breadth and depth can be a deciding factor for survey programs tied tightly to CRM, marketing automation, or data warehouses. If required connectors are not available out of the box, organizations may rely on APIs, webhooks, or middleware. That can add implementation effort and ongoing maintenance.
Governance at scale may require planning
Large organizations often need granular role-based access, standardized templates, approval workflows, and auditability across many survey creators. While SmartSurvey supports administrative controls, complex governance models can require careful configuration and internal process design. Without this, survey sprawl and inconsistent reporting structures can occur.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic (Free) | Free — Free forever (no credit card required) | 1 user; 100 responses/month; core question types; AI-assisted build; accessible & mobile-friendly surveys; 130+ templates; export results summary to Word. |
| Advanced | £70 per month (when billed annually — £840/year) or £90 per month (monthly) | 1 user; 30,000 responses/year (annual) or 2,000 responses/month (monthly); advanced question types; custom branding (logo + theme); logic & personalisation; sentiment analysis; trend charts; exports (XLS/CSV/PDF/Word); live chat/email/phone support; 14-day free trial. |
| Growth | £100 per user per month (when billed annually — £1,200/user/year) or £125 per user per month (monthly) | 1+ users; 90,000 responses/year (annual) or 4,000 responses/month (monthly); multiple user accounts; dashboards; auto-translate surveys; user permissions & limits; API & webhooks; integrations; 14-day free trial. |
| Full Access | Enquire / Custom pricing (invoiced) | Custom users/responses/email invites; full white labelling; thematic analysis; case management; dedicated customer success manager; SSO, HIPAA and other security/compliance options; contact sales/book demo. |
| Student (education) | £15 per user per month (standard) or £90/year with annual billing (equivalent £7.50/month) — 6 months free with annual billing | Student plan: 5 users; 90,000 responses/year; advanced tools for academic research; unlimited responses; discounted student verification required. |
| Not-for-profit | Discount available (up to 10% stated) | Not-for-profit discount applies to Professional, Business or Enterprise accounts after application; must complete discount request form. |
Notes: All paid plan prices are displayed exclusive of VAT. 14-day free trial is available (no credit card needed) for paid plans. Sources: SmartSurvey official Pricing, Student Plan, and Not-for-profit pages.
Seller details
SmartSurvey Ltd
Tewkesbury, Gloucestershire, United Kingdom
2010
Private
https://www.smartsurvey.co.uk/
https://x.com/SmartSurvey
https://www.linkedin.com/company/smartsurvey/
