Smarty
GIS software
Address verification tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$21 per month
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What is Smarty
Smarty is an address data quality platform that provides APIs and tools for address validation, standardization, and geocoding. It is used by developers and operations teams to reduce undeliverable shipments, improve customer record accuracy, and support location-based workflows. The product focuses on real-time and batch processing, with coverage for U.S. and international address verification and related enrichment such as ZIP+4 and latitude/longitude.
Developer-first API coverage
Smarty provides API-based address validation and geocoding designed for integration into web forms, checkout flows, and back-office systems. It supports both real-time lookups and bulk processing for data cleansing projects. This aligns well with teams that want programmatic control rather than a primarily map-centric UI.
U.S. address standardization depth
The platform supports U.S. address parsing and standardization workflows commonly needed for shipping and customer master data. It can return standardized components and postal-related outputs (for example, ZIP+4) to improve consistency across systems. This is useful where downstream systems require normalized address formats.
Geocoding for location workflows
Smarty includes geocoding outputs (latitude/longitude) that can support routing, territory planning, and spatial analysis in other GIS tools. This enables address records to be mapped or analyzed without relying solely on an interactive GIS application. It fits organizations that need address-to-location conversion as part of a broader data pipeline.
Limited full GIS functionality
Smarty centers on address verification and geocoding rather than full GIS capabilities such as advanced spatial analysis, layer management, and cartographic tools. Organizations needing interactive mapping, territory design, or complex geoprocessing typically pair it with dedicated GIS software. As a result, it may not replace a primary GIS platform.
Integration effort required
Most value comes from embedding APIs into applications or ETL processes, which requires developer time and ongoing maintenance. Teams without engineering resources may find implementation slower than using a primarily UI-driven mapping product. Operationalizing batch cleansing also requires process design and monitoring.
Coverage and rules vary by country
International address verification behavior and output fields can differ by country due to local addressing standards and data availability. This can require country-specific testing and handling in applications. Global organizations may need to validate that supported countries and output requirements match their operational needs.
Plan & Pricing
| Product / Plan | Price | Key features & notes |
|---|---|---|
| US Address Verification — Professional | $50 per month | 1K–170K address lookups/month selectable; up to 25,000 lookups/second; 42-day free trial (1,000 lookups); monthly or yearly terms. |
| US Address Verification — Custom | Custom pricing | Custom lookups/second, custom legal terms, enhanced privacy/compliance; contact sales for quote. |
| US Address Autocomplete — Professional | $21 per month | Keystroke-based lookups (5K–850K keystrokes/month options); unlimited lookups/second capability; 42-day free trial (1,000 lookups by keystroke); monthly or yearly terms. |
| US Address Autocomplete — Custom | Custom pricing | Custom lookup volumes, legal terms, privacy/compliance; contact sales. |
| International Address Autocomplete — Professional | $92 per month | 500–20K lookups/month options; 42-day free trial (100 lookups); monthly or yearly terms. |
| International Address Autocomplete — Custom | Custom pricing | Custom lookups, country selection, privacy/legal options; contact sales. |
| International Address Verification — Professional | $95 per month | 1K–10K address lookups/month options; 42-day free trial (100 lookups); monthly or yearly terms. |
| International Address Verification — Custom | Custom pricing | Unlimited/custom lookups, country selection, enhanced legal/privacy terms; contact sales. |
| US Rooftop Geocoding — Professional | $125 per month | 1K–170K lookups/month options; rooftop-accurate geocoding; 42-day free trial (1,000 lookups); monthly or yearly terms. |
| US Rooftop Geocoding — Custom | Custom pricing | Custom lookups/second, data privacy, legal terms; contact sales. |
| International Geocoding — Professional | $128 per month | 1K–10K lookups/month options; up to 3,500 lookups/second; 42-day free trial (100 lookups); monthly or yearly terms. |
| International Geocoding — Custom | Custom pricing | Custom country selection, lookup volumes, privacy/legal; contact sales. |
| US Master Address List | Quote required (Get a Quote) | Free sample (16,000 addresses); Basic/Premium/Premium+ tiers listed but price requires contacting sales; perpetual limited-use license optional. |
Notes: All product pages indicate a 42-day free trial (no credit card required) with varying free lookup counts per product. Many enterprise/custom plans require contacting sales for pricing.
Seller details
Smarty, Inc.
Orem, Utah, USA
2011
Private
https://www.smarty.com/
https://x.com/smarty
https://www.linkedin.com/company/smarty/
