SMS-Magic
SMS marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if SMS-Magic and its alternatives fit your requirements.
Pay-as-you-go
Free Trial
Free version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Information technology and software
- Healthcare and life sciences
What is SMS-Magic
SMS-Magic is a business texting and messaging platform used to send and manage SMS conversations and campaigns. It is commonly deployed by sales, service, and marketing teams that need two-way texting, opt-in/opt-out handling, and message workflows tied to customer records. The product is positioned for organizations that want SMS embedded into CRM and contact-center processes, with support for compliance-oriented messaging features and integrations.
CRM-centric SMS workflows
SMS-Magic is designed to connect SMS activity to customer records and operational workflows rather than operating only as a standalone texting tool. This supports use cases such as lead follow-up, appointment reminders, and service notifications that require context from CRM data. Teams can route, assign, and track conversations in a way that fits sales and support processes. This approach aligns well with organizations standardizing communications inside their system of record.
Two-way messaging at scale
The platform supports two-way SMS conversations, enabling agents or teams to manage inbound replies and continue threads with customers. It is suited to higher-volume environments where multiple users need visibility into message history and ownership. Features typically include templates, automation triggers, and conversation management to reduce manual effort. This is useful for organizations that need operational texting beyond one-off campaigns.
Compliance-oriented messaging controls
SMS-Magic includes capabilities commonly required for business texting programs, such as opt-in/opt-out management and auditability of message activity. These controls help teams implement SMS programs with clearer governance and reduced policy risk. The product also supports sender identity and routing options that can be important for regulated or brand-sensitive communications. This is a practical strength for enterprises with formal compliance requirements.
Integration dependency for value
Many of the product’s differentiators depend on tight integration with CRM or service platforms. Organizations without a supported CRM stack may not realize the same workflow benefits and may face additional integration work. If the core requirement is simple outbound SMS marketing, the platform can be more complex than necessary. Buyers should validate integration depth for their specific environment before committing.
Complexity for small teams
Because it supports multi-user routing, workflow automation, and governance controls, setup and administration can be heavier than lightweight SMS tools. Smaller teams may need time to configure templates, permissions, and routing rules to match their processes. Ongoing management (numbers, compliance settings, reporting) can require an administrator. This can increase total effort compared with simpler texting products.
Channel breadth varies by plan
SMS-Magic is primarily centered on SMS and related business messaging, and broader omnichannel marketing capabilities may require additional products or integrations. Organizations seeking a single platform for email, landing pages, and full marketing automation may need to connect other systems. Reporting across channels can therefore be fragmented depending on the stack. Buyers should confirm which channels and analytics are included in their edition.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| SMS Automation | Not listed (contact sales) | Engage customers with automated messaging workflows; integrates with CRM; message scheduling; automation on inbound SMS; premium support. |
| SMS Conversational Messaging | Not listed (contact sales) | 1-to-1 & group conversations; team inbox and templates; analytics and personalization; mobile app support. |
| Multi-channel Messaging | Not listed (contact sales) | Includes SMS, WhatsApp, Facebook Messenger; rich media & attachments; channel hand-over; reusable templates; extended reach. |
| Build your own plan / Custom | Custom pricing | Configure bundles, add-ons (credits, numbers, licences); enterprise/custom international plans available; contact sales for quotes. |
Usage-based (SMS & Numbers) — vendor official details: Pricing model: Pay-as-you-go for outbound messages + monthly rental for inbound numbers; SMS credits sold in prepaid packs. Free tier/trial: Not applicable here (usage billed per message); vendor offers a time-limited free trial for the subscription plans (see below). Example costs (official site examples): Outbound SMS (USA example) – $0.0969 per message; Inbound SMS – Free for all countries (per vendor); Dedicated Inbound Number (DIN) – $24 per month (USA example). These rates vary by destination country; full country-specific rates are listed on the vendor's SMS/topup page. Notes: SMS packs (prepaid) are available in various denominations; some packs have unlimited validity (for Economy and above). Subscription plan prices are not listed publicly on the pricing page and require contacting sales or proceeding through the Buy flow. The vendor’s pricing pages indicate country-specific outbound rates and that message credits and inbound numbers are billed in addition to any subscription bundle.
