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Social Blade

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$4.50 per month
Free Trial unavailable
Free version
User corporate size
Small
Medium
Large
User industry
  1. Media and communications
  2. Arts, entertainment, and recreation
  3. Information technology and software

What is Social Blade

Social Blade is a social media analytics tool that tracks public performance metrics for creator accounts across major platforms such as YouTube, Twitch, Instagram, and TikTok. It is primarily used by creators, agencies, and brands to monitor follower/subscriber growth, estimated engagement trends, and historical channel statistics. The product emphasizes cross-platform profile lookups, time-series charts, and comparative views rather than campaign execution workflows.

pros

Broad cross-platform coverage

Social Blade supports analytics lookups across multiple creator-centric networks, enabling users to review performance in one place. This is useful for agencies and brands that manage or evaluate creators on different platforms. The product focuses on consistent, comparable high-level metrics (e.g., growth over time) across networks. It also provides public rankings and lists that help with basic discovery and benchmarking.

Accessible public trend reporting

The platform provides historical charts and trend views that make it easy to see growth patterns over time. Users can quickly pull up a channel/profile and review changes without building custom dashboards. This can support lightweight competitive benchmarking and creator vetting. The interface is oriented toward fast lookups rather than complex configuration.

Creator benchmarking and comparisons

Social Blade includes comparison-style views and ranking contexts that help users gauge relative scale among creators. This can assist with early-stage influencer research and shortlist creation. The product’s emphasis on public stats reduces the need for direct account access for basic evaluation. For many use cases, this is sufficient for top-of-funnel creator screening.

cons

Limited marketing workflow features

Social Blade is primarily an analytics and lookup product, not a full social media marketing suite. It does not focus on campaign planning, publishing, approvals, or multi-step collaboration workflows. Organizations that need end-to-end marketing operations typically require additional tools. As a result, it fits better as a supporting analytics source than a system of record for campaigns.

Public-data and estimate constraints

Many metrics are derived from publicly available data and may not match first-party platform analytics. Some values (such as earnings-related estimates) are inherently approximate and can vary from actual results. This limits suitability for financial reporting or precise ROI attribution. Users often need to validate findings with platform-native analytics or creator-provided data.

Less depth for enterprise insights

Compared with enterprise social intelligence platforms, Social Blade is less oriented toward advanced listening, sentiment analysis, and large-scale topic/brand monitoring. It is also not designed for complex data integrations, custom taxonomies, or governance controls. Teams with compliance, audit, or extensive reporting requirements may find gaps. The product is strongest for creator/channel performance tracking rather than broad consumer intelligence.

Plan & Pricing

Plan Price Key features & notes
Free (Logged In) $0.00 per month Basic access to Social Blade data (limited tabular data: up to 14 days; weekly data up to 1 year; monthly graphical history), 5 favorites per platform, ads displayed.
Bronze $4.50 per user/month (monthly) — $53.99 per year (annual) Everything in Free, No Ads, 15 favorites per platform, Top 250 lists, 1 YouTube Report Card per month, up to 30 days of table data.
Silver $12.50 per user/month (monthly) — $149.99 per year (annual) Everything in Free, No Ads, 25 favorites per platform, Top 500 lists, 10 YouTube Report Cards/month, up to 60 days of table data, weekly & daily charts, 5 free Business API credits/month.
Gold $50.00 per user/month (monthly) — $599.99 per year (annual) Everything in Free, No Ads, 100 favorites per platform, Top 1,000 lists, 50 YouTube Report Cards/month, up to 180 days of table data, weekly & daily charts, 20 free Business API credits/month, 5% discount on custom reports.
Platinum $120.00 per user/month (monthly) — $1,439.99 per year (annual) Everything in Free, No Ads, 500 favorites per platform, Top 5,000 lists, 100 YouTube Report Cards/month, up to 365 days (3+ years for some platforms) of table data, weekly & daily charts, 50 free Business API credits/month, 15% discount on custom reports.

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Business API (usage-based) Pricing model: Pay-as-you-go (pre-purchase credits) Free tier/trial: Some test API calls for SocialBlade-owned accounts are zero-credit for discovery/testing (per API docs). Example costs / packages (listed on Business API page):

  • 100 credits — $50.00 total ($0.50 / credit)
  • 500 credits — listed at $0.50 / credit
  • 1,000 credits — listed at $0.50 / credit
  • 5,000 credits — listed at $0.25 / credit
  • 7,500 credits — listed at $0.25 / credit Advertised volume rates (as listed): Getting Started: As low as $0.25/credit; Medium Use: As low as $0.10/credit; Heavy Use: As low as $0.06/credit. Discount options: Discounts apply to volume purchases (per Business API page).

Seller details

Social Blade, LLC
Las Vegas, Nevada, United States
2008
Private
https://socialblade.com/
https://x.com/socialblade
https://www.linkedin.com/company/social-blade/

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