Social News Desk
Social media management tools
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per seat per month
Free Trial
Free version unavailable
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What is Social News Desk
Social News Desk is a social media management platform designed for newsroom and communications teams to plan, publish, and monitor social content across major social networks. It supports workflows for real-time publishing, content curation, and collaboration, with features oriented to editorial approval and breaking-news operations. The product is commonly used by media organizations, public information offices, and brands that need coordinated publishing and monitoring from a shared desk.
Newsroom-oriented workflow controls
The platform is built around team-based publishing, which fits editorial environments where multiple users contribute and approvals matter. It supports coordinated posting and monitoring from a centralized interface rather than individual accounts. This focus can reduce operational friction for organizations that run social as part of a newsroom or public information workflow.
Real-time monitoring and engagement
Social News Desk emphasizes monitoring and response workflows that help teams track conversations and react quickly. This is useful for time-sensitive communications such as breaking news, crisis updates, or public alerts. For organizations that prioritize speed and coordination, this can be more practical than tools centered primarily on campaign automation.
Publishing and content curation
The product supports scheduling and publishing while also enabling teams to curate content for sharing. This helps organizations maintain a steady cadence without relying solely on ad-hoc posting. It is particularly relevant for teams that mix original posts with curated links and updates.
Limited broader marketing suite
Compared with platforms that bundle email marketing, CRM, and multi-channel automation, Social News Desk is more focused on social operations. Organizations looking for end-to-end marketing automation may need additional systems. This can increase integration and reporting complexity across channels.
Analytics depth may vary
Social reporting needs often extend beyond basic engagement metrics into attribution, competitive benchmarking, and cross-channel performance. Depending on the plan and integrations, teams may find they need supplemental analytics tools for advanced measurement. This is most noticeable for marketing teams that require standardized dashboards across multiple channels.
Best fit for media workflows
The product’s strengths align closely with newsroom-style collaboration and rapid publishing. Teams with primarily campaign-based social marketing requirements may find some features less aligned with their day-to-day needs. In those cases, adoption can depend on whether the organization values editorial workflow controls over broader marketing automation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $99 per seat/month (billed annually); $149 per seat/month (monthly) | Unlimited publishing & monitoring for 1 user and up to 5 social accounts; content calendar; detailed post analytics; responsive email support. |
| Pro | $199 per seat/month (billed annually); $249 per seat/month (monthly) | Everything in Starter plus unlimited social accounts; consolidated inbox; social search & listening (including Nextdoor); comprehensive performance reporting; 1:1 onboarding; 365-day US-based human support. |
| Customized (Enterprise / 10+ users) | Scalable pricing (custom quote) | Designed for teams with 10+ users; discounted pricing for many seats; white-glove onboarding; SSO; custom development & integrations; dedicated priority support. |
Additional premium solutions (separate pricing):
- SND Archive — billed annually based on covered social accounts (custom quote).
- On Air Display — Learn more (separate product page).
Seller details
Social News Desk, Inc.
Unsure
Private
https://www.socialnewsdesk.com/
https://x.com/socialnewsdesk
https://www.linkedin.com/company/social-news-desk/
