SplitMetrics Acquire
Competitive intelligence tools
Digital advertising intelligence software
Mobile advertising software
Paid search advertising software
Account-based marketing software
Account-based data software
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What is SplitMetrics Acquire
SplitMetrics Acquire is a mobile user acquisition platform focused on managing and optimizing paid app-install and app-growth campaigns. It supports teams running performance marketing across mobile ad networks by providing campaign management workflows, creative and audience insights, and measurement-oriented optimization. The product is commonly used by mobile growth, UA, and performance marketing teams that need to improve efficiency and outcomes across multiple channels. It is positioned around mobile-first acquisition rather than broad web-only paid search management.
Mobile UA-focused workflows
The product is designed specifically for mobile user acquisition use cases such as app installs and post-install performance. Its feature set aligns with day-to-day needs of UA teams, including campaign operations and optimization loops. This focus can reduce the need to adapt general-purpose advertising intelligence tools to mobile app growth. It is a better fit when the primary KPI is app growth rather than website traffic.
Cross-channel campaign oversight
SplitMetrics Acquire is used to coordinate and monitor performance across multiple acquisition channels from a single environment. This can help teams standardize naming, reporting, and optimization processes across networks. Centralized oversight is useful when budgets and creatives are distributed across several platforms. It also supports faster iteration compared with managing each channel in isolation.
Optimization and insight tooling
The platform emphasizes performance optimization by surfacing actionable signals from campaign and creative performance. This supports structured experimentation and iterative improvements to ads and targeting. For mobile growth teams, this can shorten the time between identifying a performance issue and applying changes. It also helps stakeholders align on what is driving results using shared views of performance data.
Narrower than CI suites
Compared with broader competitive intelligence tools, the product is less oriented toward organization-wide competitive tracking and enablement. Teams looking for battlecards, win/loss workflows, or broad competitor monitoring may need additional systems. Its core value centers on paid acquisition execution and optimization rather than enterprise CI programs. This can limit adoption outside performance marketing functions.
Not a full ABM stack
Although it can support targeted acquisition, it is not a complete account-based marketing platform with native account orchestration across sales and marketing. Organizations that require account selection, intent signals, and sales activation may need separate ABM and account-data products. The product’s primary orientation remains mobile advertising performance. ABM use cases may therefore be secondary or require integrations.
Integration and data dependencies
Effective use typically depends on connecting ad networks and measurement sources and maintaining consistent tracking. Data quality issues (attribution changes, privacy constraints, or inconsistent tagging) can reduce the reliability of optimization insights. Teams may need ongoing operational effort to keep integrations and reporting aligned. This can increase time-to-value for organizations with complex channel mixes.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | Free — unlimited time | $25,000 monthly ad spend limit; 20,000 keywords; 8 active automations; 1 user seat; 12 months Apple Ads data history; Full Funnel Dashboard; Advanced Ads Manager; Keyword Discovery & Intelligence; Automation Tools & Templates; No credit card required. |
| App Intelligence | $500 per month | Insights on competitors' spend and app growth; competitors' storefront strategy and winning keywords; competitive data and advanced metrics. |
| Enterprise | Custom pricing (contact sales) | Unlimited ad spend; customized keyword limits; enterprise-scale automation; customized team size; Access to Full Data Hub; Bid Optimization Tools; Keyword Gap Opportunities; Competitor CPPs Spy Tool; Cohorted Reporting; Integrations with internal BI (no-code); Customer Success & Professional Services; volume-friendly pricing. |
| AI Agent Iris | Custom pricing (contact sales) | AI Agent for Apple Ads & ASO insights; tailored revenue-focused recommendations via Slack; smart budget guidance; powered by SplitMetrics Acquire & App Radar data; Learn more / Contact Sales. |
Seller details
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