SquaredUp
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What is SquaredUp
SquaredUp is a dashboarding and visualization platform used to build operational views across IT and cloud environments. It connects to monitoring and data sources such as Microsoft Azure, Kubernetes, and common metrics/log platforms to present unified dashboards for NOC, SRE, and IT operations teams. The product focuses on configurable, role-based dashboards and sharing, rather than acting as a full telemetry collection and APM agent platform. It is commonly used to consolidate existing monitoring outputs into curated views for troubleshooting and service reporting.
Strong dashboarding and visualization
SquaredUp centers on building and sharing dashboards that combine multiple data sources into a single operational view. It supports templating, drilldowns, and reusable components to standardize views across teams. This is useful when organizations already collect telemetry elsewhere and need consistent, curated presentations for stakeholders. Compared with broader suites, it can fit as a visualization layer without requiring a full platform replacement.
Integrations with common platforms
The product is designed to connect to widely used infrastructure and cloud services, including Microsoft Azure and Kubernetes, and to ingest data from existing monitoring stacks. This allows teams to surface metrics and status information without duplicating collection pipelines. It can reduce the need to build custom portals for each tool. Integration depth and available connectors are a key part of its value when consolidating views.
Role-based operational views
SquaredUp supports creating dashboards tailored to different audiences such as NOC operators, service owners, and engineering teams. Features like sharing, access control, and standardized layouts help operationalize dashboards as part of runbooks and reporting. This can improve consistency in how incidents and service health are communicated. It is particularly relevant in environments with multiple teams and heterogeneous tooling.
Not a full observability stack
SquaredUp primarily visualizes and organizes data rather than providing end-to-end telemetry collection, tracing, and deep APM capabilities on its own. Organizations typically still need separate tools for agents, distributed tracing, log indexing, and long-term metrics storage. This can increase the number of vendors and integration points in the overall monitoring architecture. Buyers expecting a single platform for collection through analysis may find gaps.
Alerting and incident features limited
While dashboards can support operational monitoring, incident management and IT alerting are not the product’s primary focus compared with dedicated alerting/on-call platforms. Teams may need separate tooling for routing, escalation policies, on-call schedules, and incident workflows. This can create handoffs between visualization and response systems. The product is better positioned for situational awareness than full incident lifecycle management.
Value depends on data sources
The usefulness of SquaredUp depends on the quality, coverage, and accessibility of the underlying monitoring and logging data sources it connects to. If connectors are unavailable for a required system, teams may need custom workarounds or accept partial visibility. Performance and fidelity can also be constrained by upstream API limits and data granularity. Organizations with highly specialized telemetry needs may require additional engineering effort.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Teams | $550 per month (billed annually) — starting at $550/month (minimum 5 named users) | Natively connects to the SCOM object model; out-of-box SCOM dashboards; intuitive dashboard designer; drilldowns & insights; scalable deployment; includes unlimited Open Access users; annual subscription. |
| EAM | $1,788 per month (billed annually) — starting at $1,788/month (minimum 10 named users) | Enterprise Application Monitoring (EAM) features; Visual Application Discovery and Analysis (VADA); includes unlimited Open Access users; annual subscription. |
| EAM-X | Custom pricing (request quote) | Ultimate single pane-of-glass: custom integration tiles (PowerShell, SQL, Web API); integration with SquaredUp Cloud Enterprise edition; contact sales for bespoke pricing. |
Seller details
SquaredUp Ltd
Maidenhead, Berkshire, United Kingdom
2015
Private
https://squaredup.com/
https://x.com/squaredup
https://www.linkedin.com/company/squaredup/
