Squirrly
SEO tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$9.99 per month
Free TrialFree version
Small
Medium
Large
- Real estate and property management
- Education and training
- Media and communications
What is Squirrly
Squirrly is an SEO toolset focused on helping website owners and content teams plan, write, and optimize content for search engines, with a strong emphasis on WordPress workflows. It provides on-page SEO guidance, keyword research, audits, and rank tracking, typically delivered through a WordPress plugin and companion web features. It is commonly used by small businesses, bloggers, and agencies that want in-editor recommendations and task-oriented SEO guidance rather than a standalone analytics suite.
WordPress-first optimization workflow
Squirrly integrates directly into WordPress, so users can apply SEO recommendations while drafting and editing pages and posts. This reduces context switching compared with tools that primarily operate as separate web platforms. It suits teams that manage most SEO work inside a CMS and want guidance embedded in the publishing process.
Actionable on-page guidance
The product emphasizes step-by-step recommendations for improving individual pages, including content and metadata checks. This can be easier for non-specialists than interpreting broad SEO dashboards. It supports repeatable workflows for updating existing content and publishing new pages with consistent checks.
Broad SEO feature coverage
Squirrly combines multiple SEO functions—such as audits, keyword research, and rank tracking—into one product line. For smaller organizations, this can reduce the need to stitch together multiple point solutions. It is positioned for users who want a single tool to cover core SEO tasks without enterprise-only modules.
Less enterprise-grade analytics depth
Compared with larger SEO platforms, Squirrly may offer less depth in areas like large-scale competitive research, extensive link intelligence, and advanced reporting for complex organizations. Teams that require multi-market analysis, large keyword sets, and custom data workflows may find gaps. It is typically a better fit for SMB and content-centric use cases than for enterprise SEO operations.
WordPress dependency for best value
Many of its differentiating capabilities are strongest when used through WordPress. Organizations running multiple CMSs or headless architectures may not get the same in-editor workflow benefits. In those environments, a more platform-agnostic SEO suite may be easier to standardize across properties.
Workflow and reporting may be limiting
Agencies and in-house teams that need advanced client reporting, granular permissions, and complex project management may find the workflow features less robust than specialized platforms. Scaling to many sites and stakeholders can increase administrative overhead. Some teams may still need external reporting or BI tools for executive-ready dashboards.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 per month | 1 site; 1 focus page/account; 5 AI keyword researches/month; 1 Audit Suite page/month; limited Holistic SEO features. |
| Pro | $9.99 per month | (Official main pricing page) 5 sites; 25 focus pages/account; 50 AI keyword researches/month; 100 Audit Suite pages/month; limited Holistic SEO. (Note: an alternate official page lists Pro at $29.99/mo — see notes.) |
| Web Dev Kit | $51.20 per month | 10 sites; 70 focus pages/account; 300 AI keyword researches/month; 300 Audit Suite pages/month. (Official Web Dev Kit also offers Kit 10 at $157.20/mo and Kit 50 at $332.85/mo.) |
| Business | $71.99 per month | 7 sites; 70 focus pages/account; 300 AI keyword researches/month; 300 Audit Suite pages/month; Holistic SEO features. |
Additional official add-on pricing & notes:
- Keyword Research credits: $50 per 300 additional keyword research credits (charged monthly).
- SERP Checker credits: $19.99 per 1,000 additional SERP Checker credits (charged monthly).
- Billing: Monthly billing; site states “Billed Monthly. No Need to Commit for a Whole Year.”
- Licensing: Supports license stacking to increase site/feature limits.
Notes: There are inconsistencies across official Squirrly pages (e.g., Pro shown as $9.99/mo on the main plugin pricing page but $29.99/mo on another official page; Web Dev Kit has multiple kit-level prices). I have used the main plugin pricing page values as primary but flagged alternate official values in the notes.
Seller details
Squirrly Limited
Private
https://www.squirrly.co/
https://x.com/squirrly
https://www.linkedin.com/company/squirrly/
