Supademo
Demo automation software
Sales enablement software
Sales acceleration software
Account-based web and content experiences software
Content experience platforms
Customer education software
Screen and video capture software
Presales software
Account-based marketing software
Account-based execution software
Content marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$38 per creator per month
Free TrialFree version
Small
Medium
Large
- Media and communications
- Professional services (engineering, legal, consulting, etc.)
- Retail and wholesale
What is Supademo
Supademo is a demo automation tool for creating interactive, step-by-step product walkthroughs from screen recordings. It is used by sales, marketing, customer success, and product teams to share self-guided demos for lead capture, onboarding, and feature education. The product focuses on fast capture-to-publish workflows, embeddable demos, and shareable links that can be used across websites, emails, and knowledge bases. It also supports organizing and updating demos as product UI changes.
Fast interactive demo creation
Supademo converts screen capture into guided, click-through walkthroughs with annotated steps. This supports common go-to-market workflows such as outbound prospecting, inbound qualification, and customer onboarding. Compared with more environment-heavy demo platforms, it typically requires less setup because it does not depend on provisioning full demo instances. Teams can publish and iterate on demos quickly as messaging changes.
Embeddable, shareable experiences
Demos can be shared via link and embedded into web pages, help centers, and other content destinations. This makes it practical for account-based landing pages, nurture content, and in-app or post-signup education flows. The format is suited to asynchronous evaluation, where buyers want to explore without scheduling time. It also helps standardize how product capabilities are presented across teams.
Library and reuse of assets
Supademo supports organizing demos into collections and reusing content across campaigns and customer segments. This reduces duplicated effort when multiple teams need similar walkthroughs for different audiences. Centralized assets also help maintain consistency in positioning and UI instructions. Reuse is particularly helpful when product releases require updating many demos at once.
Not a full demo environment
Supademo primarily delivers guided walkthroughs rather than fully functional, sandboxed product environments. For complex technical evaluations, prospects may still require hands-on access to a live instance or a dedicated demo stack. This can limit suitability for products where value depends on deep configuration, integrations, or multi-user workflows. Teams may need complementary tooling for high-fidelity trials.
Maintenance with frequent UI changes
Interactive walkthroughs can become outdated when UI labels, navigation, or flows change. While updates are possible, keeping a large demo library current can require ongoing operational effort. This is a common challenge for teams with rapid release cycles and many variants by persona or industry. Governance processes are often needed to avoid stale assets in customer-facing channels.
Analytics depth varies by use case
Engagement analytics for demos may not cover all revenue attribution or account-level reporting needs out of the box. Organizations that require advanced funnel analysis, multi-touch attribution, or deep CRM-driven reporting may need integrations and additional configuration. Data requirements differ across marketing, sales, and customer success stakeholders. This can add complexity for teams standardizing reporting across multiple content types.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter (Free) | $0 — Free Forever for 1 Creator | 5 Supademos included; Unlimited demo views; AI text personalization; Intuitive demo editor; Share as link, embed, video, PDF; In-app demo hub; 1 creator/admin included |
| Scale | $38 per month per Creator (monthly billing shown) | Everything in Starter plus: Unlimited Supademos; Tracking links & analytics; Branching, variables & showcases; Custom branding; Supademo AI; Up to 5 view-only collaborators; Billed per creator (monthly or yearly; annual billing offers up to ~33% savings) |
| Growth | $350 per month (covers 5 Creators bundled) | Everything in Scale plus: Unlimited HTML Supademos; Edit text, images and HTML elements; Unlimited Sandbox demos; White-glove onboarding & training; AI voice cloning; 5 creators bundled; Additional creators available at $50/mo |
| Enterprise | Custom (starts at 10 Creators) | Everything in Growth plus: SSO & SAML; Multiple team workspaces; Custom data retention; Dedicated support; Unlimited training & demo audits; Custom data residency; Starts at 10 creators bundled |
