Surveypal
Experience management software
Feedback analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€299 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Media and communications
- Banking and insurance
What is Surveypal
Surveypal is an experience management and survey platform used to collect and analyze customer, employee, and other stakeholder feedback. It supports common programs such as NPS, CSAT, and CES, and is used by teams that need to design surveys, distribute them across channels, and report results over time. The product emphasizes configurable survey workflows, role-based access, and integrations to connect feedback data with business systems. It is typically used by customer experience, HR, and research teams that run recurring feedback programs.
Multi-channel survey delivery
Surveypal supports distributing surveys through multiple channels such as email and web links, enabling organizations to reach respondents in different contexts. This helps teams run both transactional and relationship feedback programs without changing tools. It also supports recurring programs where consistent delivery and timing matter. These capabilities align with common experience management use cases.
Configurable survey logic
The platform provides survey design features such as branching/skip logic and reusable templates for standard metrics (for example NPS and CSAT). This allows teams to tailor questionnaires to respondent segments and reduce irrelevant questions. More flexible logic supports better data quality and higher completion rates. It also helps standardize surveys across departments while allowing controlled variation.
Reporting and feedback analytics
Surveypal includes dashboards and analytics to summarize results, track trends, and segment feedback by attributes captured in the survey or passed from integrated systems. This supports operational reporting for CX/EX programs and helps teams identify drivers behind scores. The analytics focus on survey-based feedback rather than only qualitative research workflows. It fits organizations that need structured measurement and ongoing monitoring.
Less suited for usability research
Surveypal is primarily designed for survey-based experience measurement rather than moderated/unmoderated user testing or session-based product research. Teams needing video-based studies, participant recruitment, or task analytics typically require additional tools. As a result, product discovery and UX research workflows may not be fully covered. It is better positioned for structured feedback programs than for deep usability testing.
Advanced text analytics may vary
While the platform supports feedback analytics, the depth of natural language processing for open-ended comments can be more limited than specialized text analytics solutions. Organizations with large volumes of unstructured feedback may need to validate capabilities such as topic modeling, sentiment accuracy, and multilingual support. This can affect how much manual tagging or analysis is required. Fit depends on the complexity of the organization’s verbatim analysis needs.
Ecosystem and integrations depend on plan
Experience platforms often rely on integrations with CRM, helpdesk, and data warehouses to operationalize feedback, and the breadth of available connectors can vary by vendor and subscription tier. If required integrations are not available out of the box, implementation may require API work or middleware. This can increase time-to-value for teams with complex system landscapes. Buyers should confirm specific integration coverage and limits during evaluation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Survey Tool | €299 per month (starting) | Unlimited users, invites, and surveys; pricing stated to be based on number of responses collected; integrations (Zendesk, Salesforce, Genesys); GDPR-compliant; "Book a demo" / "Start your Free Trial" shown on official pricing page. |
| Surveypal CXM | €749 per month (starting) | Unified feedback management and AI-powered analysis (sentiment/topic analysis, root-cause analytics); unlimited users; advanced permissioning; "Book a demo" / "Start your Free Trial" shown on official pricing page. |
| Add-ons (example) | Email reports / SFTP reports: €50 per month (paid annually) | Scheduling/automated reports listed as a paid add-on (priced per customer). The scheduling reports feature specifically notes a 14-day free trial for that feature. |
