Synthesia
Content creation software
AI video generators
Text to speech software
Video communications software
Video email software
Video CMS software
Video content creation software
Video editing software
Course authoring software
Presentation software
AI avatar generators
Generative AI software
Synthetic media software
Video translation software
Content marketing software
Video software
Talent management software
Training eLearning software
Administrative software
Basic office software
Video making software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$18 per month
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- Professional services (engineering, legal, consulting, etc.)
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What is Synthesia
Synthesia is a web-based AI video generation platform that creates videos from text using synthetic presenters (AI avatars) and text-to-speech voiceovers. It is used by L&D teams, internal communications, and marketing/content teams to produce training, onboarding, product explainers, and localized video variants without traditional filming. The product combines script editing, scene-based video composition, avatar selection, and voice/language options in a single workflow. It also includes collaboration and brand controls intended for repeatable, template-driven production.
Fast text-to-video workflow
Synthesia centers on turning scripts into narrated videos with avatars, reducing the need for cameras, studios, and live presenters. The editor supports scene-based composition that fits common training and internal comms formats. This makes it practical for teams that need frequent updates and many short videos. Compared with general content tools, it is purpose-built for video output rather than multi-format publishing.
Multilingual voice and localization
The platform supports text-to-speech voices across multiple languages and accents, enabling teams to produce localized versions from a single source script. This is useful for global training and internal communications where consistency matters. Video translation/localization features can reduce manual re-recording effort. The workflow aligns with repeatable localization rather than one-off video editing.
Templates, branding, collaboration controls
Synthesia provides reusable templates and brand elements to standardize look and feel across teams. Collaboration features support review cycles and shared asset use, which helps when multiple stakeholders contribute to scripts and approvals. These controls are relevant for organizations producing regulated or policy-driven content. The approach is closer to a managed production system than a standalone editor.
Limited cinematic editing flexibility
Synthesia focuses on scripted, presenter-led videos and does not replace full-featured non-linear video editors for complex motion graphics, compositing, or advanced color/audio work. Users needing highly customized animations or film-style production may need external tools. Output can feel template-driven when compared with bespoke editing workflows. This can be a constraint for brand campaigns requiring unique visual direction.
Synthetic presenter realism constraints
AI avatars and generated speech may not match the nuance of human delivery for certain audiences or sensitive topics. Some organizations may require disclosure, consent processes, or restrictions on synthetic media use. Viewer perception can vary by region and context, affecting adoption for customer-facing communications. These factors can introduce additional review and governance steps.
Governance and compliance dependencies
Using AI-generated video can raise internal requirements around data handling, content approval, and acceptable-use policies. Enterprise buyers often need clarity on model training, content retention, and security controls before scaling usage. If required controls are not available in a given plan, teams may need workarounds or additional vendor agreements. This can slow rollout compared with simpler content creation tools.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic (Free) | $0 /mo | 1 editor; 9 AI avatars; Includes 1,200 credits/mo (usable for up to 10 minutes of video/month); No credit card required; access to 160+ languages & voices. |
| Starter | $18 /mo (billed yearly) or $29 /mo (billed monthly) | 1 editor & 3 guests; 125+ AI avatars; 3 personal avatars; Includes 14,500 credits/year (usable for up to 120 minutes/year, i.e., 10 min/month); Download your videos; AI Video Assistant; AI Dubbing; Remove Synthesia logo; Chat/email support. |
| Creator | $64 /mo (billed yearly) or $89 /mo (billed monthly) | 1 editor & 5 guests; 180+ AI avatars; 5 personal avatars; Includes 44,000 credits/year (usable for up to 360 minutes/year, i.e., 30 min/month); Branded video pages; API access; Multiple avatars per scene; Interactive videos; Priority chat/email support. |
| Enterprise | Custom pricing | Unlimited video minutes; 240+ stock AI avatars; Unlimited personal avatars (subject to fair use); SAML/SSO; Live team collaboration; Brand Kits; SCORM export; Tailored onboarding; Dedicated CSM; Custom credits; AI Dubbing (paid add-on); Contact sales for pricing. |
Seller details
Synthesia Limited
London, United Kingdom
2017
Private
https://www.synthesia.io/
https://x.com/synthesiaIO
https://www.linkedin.com/company/synthesia-technologies/
