Tatango
SMS marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Tatango and its alternatives fit your requirements.
$199 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Public sector and nonprofit organizations
- Media and communications
- Arts, entertainment, and recreation
What is Tatango
Tatango is an SMS marketing platform focused on creating, managing, and measuring text-message campaigns. It is commonly used by organizations running large-scale messaging programs such as fundraising, advocacy, and subscriber engagement. The product emphasizes compliance-oriented workflows (e.g., opt-in/opt-out handling) and tools for segmentation and automation around SMS programs. It also supports integrations and APIs to connect SMS activity with other systems.
Purpose-built for SMS programs
Tatango centers its feature set on SMS list growth, subscriber management, and campaign execution rather than bundling SMS as a secondary channel. This focus typically fits teams that run SMS as a primary engagement or fundraising channel. The platform includes common SMS program needs such as keyword-based opt-ins and audience segmentation. It is oriented toward operational workflows for ongoing messaging programs.
Compliance and consent controls
Tatango supports standard SMS compliance mechanics such as opt-in capture and opt-out processing. These controls help teams manage consent and reduce operational risk when sending at scale. The product’s workflows are designed around subscriber status and message eligibility. This is particularly relevant for organizations with strict governance requirements.
Integrations and API connectivity
Tatango provides integration options (including API-based connectivity) to sync subscriber data and campaign events with external systems. This can support use cases like updating CRM records, triggering follow-up workflows, or consolidating reporting. API access also helps technical teams embed SMS sign-up and messaging actions into web properties. Connectivity reduces manual list handling for recurring campaigns.
SMS-first, limited omnichannel
Tatango is primarily designed for SMS, so organizations seeking a single platform for email, CRM, and multi-channel automation may need additional tools. Compared with broader marketing suites, cross-channel journey building and unified customer profiles may be less comprehensive. This can increase integration work if teams want coordinated campaigns across multiple channels. Buyers should validate how far native capabilities extend beyond SMS.
May require carrier diligence
As with most SMS platforms, deliverability and throughput depend on carrier policies, sender types, and registration requirements. Teams may need to invest time in sender registration, content review, and ongoing compliance monitoring. These operational steps can affect launch timelines for new programs. Prospective customers should confirm what guidance and tooling is included for current US messaging requirements.
Pricing and packaging opacity
Publicly available, self-serve pricing details can be limited depending on the package and use case. This can make early-stage comparisons harder for smaller teams or those with fixed budgets. Organizations may need a sales process to estimate total cost based on message volume, features, and support levels. Buyers should request a detailed quote that includes messaging fees and any add-ons.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Fast Start 2K | $199 per month | Includes 2,000 Message Credits (SMS = 1 credit, MMS = 3 credits), SMS software, fast setup, email & chat support. |
| Fast Start 5K | $399 per month | Includes 5,000 Message Credits (SMS = 1 credit, MMS = 3 credits), SMS software, fast setup, email & chat support. |
Usage-based / short code pricing (labeled): Pricing model: Combination of fixed short-code lease + usage-based messaging credits/fees. Short code lease (base hosting): Non-Vanity (random) short code – $500 per month; Vanity short code – $1,000 per month. Messaging credits / usage: Tatango offers messaging credits (included in Fast Start packages) and states SMS=1 credit, MMS=3 credits; messaging fees and carrier surcharges are variable and charged in addition to subscription/credit purchases. Tatango’s site references variable messaging fees and carrier pass-throughs but does not publish a per-message rate on the public site. Nonprofit discount: Eligible 501(c)(3) nonprofits may receive a 60% discount on short code lease pricing (example nonprofit pricing shown on Tatango blog: Nonprofit Vanity shortcode – $400/month; Nonprofit Random shortcode – $200/month).
Notes / Limits:
- Tatango’s terms mention one-time setup/training fees and that monthly Subscription Fees may include short-code hosting and platform license; variable fees change based on volume and message type (carrier surcharges, messaging credits). The site advises contacting Tatango for custom/enterprise pricing and specific per-message costs.
Seller details
Tatango
Seattle, WA, USA (reported)
Private
https://www.tatango.com/
https://x.com/tatango
https://www.linkedin.com/company/tatango/
