tawk.to
Live chat software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free TrialFree version
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- Real estate and property management
- Retail and wholesale
- Accommodation and food services
What is tawk.to
tawk.to is a live chat and messaging platform used to provide real-time support and sales assistance on websites and web applications. It targets small to mid-sized businesses and online teams that need a lightweight chat widget, shared inbox, and basic visitor engagement features. The product is commonly deployed via a website embed and includes options for knowledge base content and add-on services such as outsourced chat agents.
Fast website chat deployment
tawk.to provides a web-based chat widget that can be embedded on a site with minimal setup. Teams can route conversations to multiple agents and manage chats from a shared interface. This makes it practical for organizations that need live chat without implementing a broader customer engagement suite.
Multi-agent inbox and routing
The platform supports multiple operators handling conversations, with features for assigning and transferring chats. It includes basic visitor context and conversation history to help agents respond consistently. For teams comparing tools that bundle chat inside larger CRM/marketing systems, tawk.to can serve as a standalone chat layer.
Optional add-ons and services
tawk.to offers optional paid add-ons (for example, removing branding) and services such as hiring chat agents through its ecosystem. This can reduce the need to source separate vendors for coverage. It also provides adjacent capabilities like a knowledge base module for self-service content.
Limited CRM and automation depth
tawk.to focuses primarily on live chat rather than full-funnel marketing automation or CRM workflows. Organizations needing advanced lead scoring, multi-step campaigns, or deep sales pipeline management often require additional systems. This can increase integration and reporting effort compared with more suite-oriented products in the space.
Reporting and analytics constraints
The reporting set is generally oriented around chat activity and agent performance rather than end-to-end revenue attribution. Teams that need granular cohort analysis, advanced dashboards, or unified analytics across email/SMS/chat may find gaps. As a result, some organizations export data or rely on external BI tools.
Customization and governance tradeoffs
While the widget is configurable, enterprises may require more control over branding, security governance, and complex routing rules than a lightweight chat tool typically provides. Larger deployments may also need stricter role-based access controls and auditability. These requirements can drive evaluation of more enterprise-focused customer engagement platforms.
Plan & Pricing
Core product
| Plan | Price | Key features & notes |
|---|---|---|
| Core (Live Chat, Knowledge Base, Tickets, Contacts CRM, Chat Pages) | $0 — Free forever | Unlimited agents, unlimited chat volume, unlimited history/sites; no credit card required; full suite of features included. |
AI Assist (tiered plans)
| AI Assist Plan | Price | Key features & notes |
|---|---|---|
| Hobby | Free (100 monthly message credits) | 1 AI chat agent; 100 monthly message completions (up to 500,000 characters); crawls up to 100 web pages; suitable for testing/personal use. |
| Growth | $29 per month or $290 per year | 1,000 monthly message credits (4,000,000 characters); 3 AI chat agents; 500 crawled web pages; includes escalations to human agents and API integrations. |
| Business | $99 per month or $990 per year | 5,000 monthly message credits (8,000,000 characters); 5 AI chat agents; 2,000 crawled web pages; assisted setup; higher API call limits. |
| Enterprise | $399 per month or $3,990 per year | 20,000 monthly message credits (12,000,000 characters); 10 AI chat agents; 10,000 crawled pages; dedicated account manager and 24/7 support. |
Other paid add-ons & services (official site)
- Remove Branding — $39 per month (monthly billing) or $348 per year (annual billing, equals $29/month); removes “Powered by tawk.to”, white-labels widget, chat pages, KB and email footers (billed per property).
- Video + Voice + Screensharing — $49 per month (monthly) or $348 per year (annual, equals $29/month); in-widget voice/video calls and screen sharing. (1-week free trial available for this add-on per official site messaging.)
- Hired Agents (outsourced live chat agents) — Pay-as-you-go (examples published):
- $1.00 per hour — 24x7 (168 hrs/week) — example $728/month
- $1.10 per hour — Evenings & Weekends (128 hrs/week) — example $610/month
- $1.50 per hour — Double-Shift (80 hrs/week) — example $520/month
- $2.20 per hour — Full-time (40 hrs/week) — example $380/month
- $3.00 per hour — Part-time (10 hrs/week) — example $129/month Add-ons are billed monthly and purchased per property.
- Hire a Virtual Assistant — Starting from $7.50 per hour (official page shows hourly and packaged weekly/monthly options, e.g., 20 hrs/week = $800/month; 30 hrs/week = $1,050/month; 40 hrs/week = $1,300/month).
Seller details
tawk.to inc.
Las Vegas, Nevada, USA
2013
Private
https://www.tawk.to/
https://x.com/tawkto
https://www.linkedin.com/company/tawk-to/
