Textmagic
Email marketing software
SMS marketing software
Customer communications management software
Phone verification software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Textmagic and its alternatives fit your requirements.
Pay-as-you-go
Free TrialFree version
Small
Medium
Large
- Construction
- Accommodation and food services
- Professional services (engineering, legal, consulting, etc.)
What is Textmagic
Textmagic is a cloud-based business messaging platform focused on sending and receiving SMS from a web app, mobile apps, and APIs. It supports use cases such as customer notifications, two-way texting, lead follow-up, and basic campaign messaging for small and mid-sized teams. The product includes shared inbox-style collaboration features, contact management, templates, and automation via integrations and API. It also offers phone verification capabilities for one-time passwords (OTP) and number validation workflows.
Strong SMS sending options
Textmagic supports bulk SMS, scheduled messages, templates, and two-way messaging from a centralized interface. It provides multiple ways to send messages, including web, mobile apps, email-to-SMS, and programmable APIs. This breadth of sending methods fits operational notification and support workflows as well as marketing-style outreach. It is typically easier to deploy for SMS-centric needs than broader CRM or all-in-one suites.
API and integration support
Textmagic offers APIs that enable teams to embed SMS and verification into applications and business processes. It also supports integrations that connect messaging with common business tools, reducing manual copy/paste work. For organizations that need transactional messaging alongside ad hoc texting, the API-first option is a practical differentiator. This can reduce reliance on heavier customer platforms when SMS is the main channel.
Phone verification capabilities
Textmagic includes phone verification features that can be used for OTP delivery and validating phone numbers. This supports account security, onboarding, and fraud-reduction workflows where SMS verification is required. Having verification within the same vendor as outbound messaging can simplify vendor management and reporting. It is useful for teams that need both marketing/notifications and verification from one service.
Limited email marketing depth
While Textmagic is positioned for business communications, its core strength is SMS rather than full-featured email marketing. Organizations needing advanced email automation, multi-step journeys, and deep deliverability tooling may find the email side less comprehensive than dedicated email-first platforms. This can lead to using a separate system for email campaigns and lifecycle messaging. As a result, cross-channel orchestration may require additional tooling.
Not a full CRM suite
Textmagic includes contact management and messaging history, but it is not designed as a full sales CRM with pipeline management and extensive opportunity tracking. Teams that require end-to-end lead-to-cash workflows typically need integrations with a CRM or a broader customer platform. Reporting and workflow automation may be narrower than systems built primarily for CRM. This can increase integration and data-governance work for complex sales organizations.
SMS compliance and coverage complexity
SMS programs often require attention to sender types, opt-in/opt-out handling, and country-specific regulations. Coverage, pricing, and feature availability can vary by destination and sender configuration, which may affect international rollouts. Some use cases (e.g., high-volume short code programs) may require additional setup and review beyond a self-serve start. Buyers should validate compliance tooling, local requirements, and deliverability expectations for their target regions.
Plan & Pricing
Pricing model: Pay-as-you-go (prepaid credit system). Buy credits and spend them on SMS, MMS, email, virtual numbers, lookups, and voice. Textmagic also advertises optional monthly billing plans (new billing plans announced; details are available in-app/for selected countries).
Free tier / trial: Free account creation (no credit card required) with free test credit; first 10,000 emails are provided as a one-time welcome bonus after domain verification. Core collaboration features (shared inbox: unlimited users, contacts, conversations) are available without extra cost — you only pay for outbound usage (messages, numbers, etc.).
Example costs (official site):
- Outbound SMS: $0.049 / SMS (160 plain-text chars). Example: 1,000 SMS = $49.
- Outbound SMS via connected CPaaS (Bring-Your-Own-CPaaS): $0.01 / SMS (160 chars) — applies only to messages sent from connected CPaaS provider numbers.
- Inbound SMS: Free.
- Outbound & Inbound MMS: $0.08 / MMS.
- Outbound email (campaigns): $0.006 / email.
- Texting (virtual) number: $10 / number / month (first month free in many regions).
- 10DLC campaign registration (US): $10 / campaign / month (first month free; renewal fee applies).
- Email lookup (validation): $0.04 / lookup.
- Carrier lookup (phone number validation): $0.04 / lookup.
- Outbound voice calls / call forwarding: $0.041 / minute.
- Inbound voice calls: $0.023 / minute.
Billing mechanics & bundles (official):
- Prepaid credit bundles are offered (20, 50, 100, 200, 500, 1,000, 2,000, 3,000, 5,000, 10,000 credits) and credit can be purchased in account currency (USD/EUR/AUD/GBP). Unused credit refundable (100% money-back guarantee on unused credit).
Discounts / lower-cost options (official):
- BYOC (bring your own CPaaS) texts are billed at a reduced $0.01 / SMS plus any CPaaS provider fees.
- Textmagic references optional monthly plans and volume discounts (new billing plans announced; availability/terms vary by country and may require checking the in-app pricing view).
Seller details
TextMagic Ltd.
Cambridge, United Kingdom
2001
Private
https://www.textmagic.com/
https://x.com/textmagic
https://www.linkedin.com/company/textmagic/
