the action network
Public affairs and advocacy software
Political software
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What is the action network
The Action Network is a digital organizing and advocacy platform used by campaigns, nonprofits, and membership organizations to mobilize supporters and run online actions. It supports email and SMS outreach, petitions and advocacy forms, event signups, and donation processing, with tools to segment audiences and automate messaging. The product is commonly used for issue advocacy and political organizing workflows that require rapid list-building and action-taking pages.
Integrated advocacy action tools
The platform combines petitions, call/email-your-rep actions, forms, and event registration in one system. This reduces the need to stitch together separate landing-page and outreach tools for common advocacy workflows. It also supports embedding or linking actions to external sites to fit existing web properties.
Email and SMS mobilization
The Action Network includes broadcast and automated messaging for email and text. Organizations can segment supporters based on actions taken and list attributes to target outreach. This aligns with common political and advocacy use cases where rapid, multi-channel mobilization is required.
Payments and fundraising support
The product supports online donations and recurring giving tied to campaigns and action pages. This enables organizations to connect fundraising directly to advocacy moments and supporter journeys. For teams that want an all-in-one organizing stack, this can simplify operations compared with using a separate donation processor and CRM.
Limited enterprise policy intelligence
The Action Network focuses on mobilization and supporter engagement rather than deep legislative tracking, regulatory monitoring, or policy research. Teams that need comprehensive bill tracking, stakeholder mapping, and analytics for government affairs may require additional systems. This can increase total tool sprawl for public affairs departments.
CRM depth may be constrained
While it stores supporter records and action history, it is not always a full substitute for a dedicated constituent CRM with complex data models and case management. Organizations with advanced data governance, multi-entity relationships, or sophisticated reporting needs may encounter limitations. They may need integrations or periodic data exports to a primary CRM.
Customization and reporting tradeoffs
Action pages and workflows are designed for speed and standard advocacy patterns, which can limit highly bespoke UX or complex multi-step journeys. Reporting and analytics may require extra configuration or external BI tooling for organizations that want custom dashboards and attribution models. Implementation effort can increase when aligning the platform to unique internal processes.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Movement | Starting at $15 per month (covers first 12,000 emails). Email billing: $1.25 per 1,000 emails after the first 12,000. Mobile messaging (add-on): $50 first 5,000 messages then $10 per 1,000 messages, plus telecom/carrier fees. | Includes free tools plus partner features: upload lists, custom wrappers, automated ladders, fundraising pages (no tip jar), cooperative data co‑op, API, integrations (ActBlue, Salesforce, Zapier), event maps, list-swap, fully branded actions. Billing is usage-based (email + mobile billed separately). Source: Action Network official pricing pages and help docs. |
| Network | Starting at $125 per month (covers first 50,000 emails). Email billing: $2.50 per 1,000 emails after the first 50,000. Mobile messaging (add-on): $100 first 5,000 messages then $20 per 1,000 messages, plus telecom/carrier fees. | For federated/multi-group organizations: all Movement features plus multiple groups, parent/child data flows, separate unsubscribes, admin roles, targeting across child groups. Billing is usage-based and billed separately for email and mobile. |
| Actions Only | Minimum $15 per month (covers first 2,000 actions). Billing: $7.50 per 1,000 additional actions. | For groups using Action Network only for actions (petitions, letter campaigns). Mentioned in billing FAQ as a plan type with its own pricing. |
| Enterprise | Custom pricing (contact Action Network/sales) | For organizations sending >1,000,000 emails/month. Includes custom onboarding, support, and bespoke pricing based on volume and needs. |
Additional mobile/Twilio fees (US): Short code $1,222/month + one-time Twilio application fees; SMS base rate shown as $0.00628/segment + carrier fees; MMS $0.01833/message + carrier fees; local numbers and per-minute call rates and carrier lookup fees are documented on Action Network help pages. Custom domains for actions: additional $200/month.
Seller details
The Action Network
Washington, D.C., United States
2014
Private
https://actionnetwork.org/
https://x.com/TheActionNet
https://www.linkedin.com/company/the-action-network
