Togai
Pricing software
Subscription billing software
Quote management software
E-commerce software
Usage-based billing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Togai
Togai is a billing and monetization platform designed to support usage-based and subscription pricing models. It is used by product, engineering, and finance teams to define pricing plans, meter usage, rate events, and generate invoices for B2B software and API-driven services. The product emphasizes API-first integration, flexible pricing constructs (including tiers and entitlements), and support for iterative pricing changes without rebuilding core billing logic.
API-first billing integration
Togai provides developer-oriented APIs to ingest usage events, manage customers and plans, and trigger billing workflows. This approach fits teams that want to embed billing into product and data pipelines rather than rely primarily on manual back-office processes. It can reduce integration friction for SaaS and platform businesses that already operate event-based architectures.
Flexible pricing model support
The platform is built to model common usage-based constructs such as tiers, bundles/entitlements, and hybrid subscription-plus-usage plans. This helps teams iterate on packaging and pricing without redesigning the entire billing stack. It is particularly relevant for companies that need to experiment with multiple pricing dimensions (e.g., seats plus consumption).
Designed for B2B monetization
Togai focuses on recurring billing needs typical in B2B software, including account-based billing and invoicing workflows. It supports monetization use cases where usage must be rated and billed on a schedule rather than at point of sale. This positions it closer to revenue and billing operations than to general-purpose online storefront tooling.
Limited CPQ depth
While Togai can support pricing and plan configuration, it is not typically positioned as a full quote-to-cash suite with advanced guided selling, complex approvals, and deep sales CRM-native workflows. Organizations with heavy sales-led quoting requirements may need additional CPQ/quote management tooling. This can increase process complexity across sales and billing systems.
Not a full e-commerce stack
Togai is oriented toward billing and monetization rather than storefront management, merchandising, and consumer checkout experiences. Companies seeking end-to-end e-commerce capabilities (catalog browsing, promotions at checkout, fulfillment, returns) will likely require separate commerce software. This makes it a better fit for B2B SaaS/API products than retail commerce.
Enterprise revenue features may vary
Compared with broader enterprise revenue management platforms, some advanced needs (e.g., highly specialized revenue recognition workflows, complex multi-entity tax/localization requirements, or extensive out-of-the-box ERP connectors) may require validation during evaluation. Buyers should confirm coverage for their compliance, reporting, and integration requirements. Implementation effort can depend on the maturity of internal data and metering pipelines.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | Pay-as-you-go platform fee (monthly/annual) based on volume of events (metering) and cumulative invoice amount. No public per-unit or fixed prices listed; “Get started for free” (no credit card required). | Access to all features; complete metering suite; pricing orchestrator; multi-currency; credits; discounts; minimum commitments; flat fees; add-ons; entitlements; invoice generation; usage & revenue dashboards; basic support. |
| Enterprise | Custom pricing — Get Custom Quote (no public list price). | Everything in Starter plus: unlimited events; implementation services (dedicated solution engineers); dedicated support; custom integrations; tailored SLAs. |
Seller details
Togai Labs, Inc.
Unsure
Private
https://www.togai.com/
https://x.com/togaihq
https://www.linkedin.com/company/togai/
