Top Producer
Real estate CRM software
Real estate marketing software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Top Producer and its alternatives fit your requirements.
$98 per user per month
Free Trial
Free version unavailable
Small
Medium
Large
- Real estate and property management
- Retail and wholesale
- Arts, entertainment, and recreation
What is Top Producer
Top Producer is a real estate-focused CRM used to manage contacts, leads, and transaction-related activities for agents and brokerages. It supports pipeline tracking, task and follow-up management, and communication workflows tied to real estate sales cycles. The product is typically used by individual agents and teams that want a CRM designed around real estate relationships and repeat/referral business. It also offers integrations intended to connect lead sources and other real estate tools into a single contact record.
Real estate-centric CRM workflows
Top Producer focuses on contact management and follow-up processes that map to common real estate sales activities. It supports organizing contacts by relationship type and status, helping agents prioritize outreach. The workflow orientation is more aligned to agent/broker operations than general-purpose CRMs. This can reduce the amount of customization needed for typical real estate use cases.
Lead and pipeline tracking
The platform provides tools to capture leads, track stages, and manage tasks tied to opportunities and transactions. Users can monitor where prospects sit in the pipeline and schedule next actions to reduce missed follow-ups. This supports day-to-day operational discipline for agents and teams. It is positioned to consolidate lead handling and contact history in one system.
Integrations with real estate ecosystem
Top Producer is designed to connect with common real estate data sources and adjacent tools through integrations. This helps reduce manual re-entry of lead and contact information across systems. Integration support is important for brokerages that use multiple specialized applications. The product’s value increases when it is used as the system of record for contacts and communications.
Marketing features may be limited
While it supports communication workflows, organizations with advanced marketing requirements may need additional specialized tools. Some teams require deeper campaign automation, landing pages, and attribution reporting than a CRM-centric product typically provides. This can lead to a multi-system stack for marketing execution. Fit depends on whether the buyer expects an all-in-one marketing suite.
Reporting depth varies by use case
CRM reporting often covers activity and pipeline visibility, but brokerage operators may require more configurable analytics across agents, sources, and conversion funnels. If a team needs highly customized dashboards and complex segmentation, they may need exports or external BI. This can add operational overhead for data governance. Buyers should validate reporting against their specific KPIs before standardizing.
Implementation and adoption effort
A CRM’s effectiveness depends on consistent data entry and standardized processes across users. Teams migrating from spreadsheets or other CRMs may need time to clean data, define stages, and train users. Without governance, duplicate contacts and inconsistent stage usage can reduce trust in the system. Brokerages should plan for onboarding and ongoing admin ownership.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Pro | $179 per user / month | Industry-leading CRM: Market Snapshot (branded MLS reports), automated SMS/email lead response, built-in transaction management, MLS integration (320+ boards). (Listed on official pricing page). |
| Pro + Leads | $479 starting from, per month | All-inclusive CRM + Social Connect lead generation. Note: "starting from" — cost varies based on lead volume (official site note). |
| Pro + Farming | $599 starting from, per month | CRM + AI-powered farming & marketing (Smart Targeting). Note: "starting from" — cost varies based on farm size (official site note). |
| Pro Teams 5 | $399 for up to 5 users / month | Team package: includes Pro features plus team functionality, shared contacts, option to add Farming & Leads. |
| Pro Teams 10 | $699 for up to 10 users / month | Team package: includes Pro features plus team functionality, shared contacts, option to add Farming & Leads. |
| Pro Teams 25 | $1,199 for up to 25 users / month | Team package: includes Pro features plus team functionality, shared contacts, option to add Farming & Leads. |
| Pro (alternate listing on page) | $98 per user / month | The pricing page also displays a Pro entry at $98 per user/month (page contains multiple Pro listings; the site shows both $179 and $98 values). No further clarification on differences is provided on the pricing page. |
Add-ons (listed on official pricing page):
- Top Producer Website — $35 per user / month (billed monthly)
- FiveStreet — $25 per user / month (billed monthly)
Notes:
- Several plans include "Request more info" / "Contact us" and a sales phone number (1.833.387.1911) — some plan variants are "starting from" or "contact us" indicating pricing can vary by configuration.
- The official referral page states a referred purchaser can get a free month (see referral program details).
