
TourCMS
Travel agency software
Travel arrangement software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per month
Small
Medium
Large
- Arts, entertainment, and recreation
- Accommodation and food services
- Transportation and logistics
What is TourCMS
TourCMS is a tour operator and travel agency back-office platform for managing tours, departures, bookings, customers, and agent/distributor sales. It is used by tour and activity providers and travel agencies that need inventory control, booking workflows, and online distribution. The product includes an API and supports integrations with websites and third-party sales channels, enabling multi-channel booking management from a central system.
API-first integration options
TourCMS provides an API that supports connecting the booking engine and inventory to external websites and partner systems. This helps teams implement custom front ends while keeping availability and pricing centralized. It also enables integration patterns that are common in travel distribution, such as syncing product content and booking data across channels.
Multi-channel booking management
The platform is designed to manage bookings coming from direct web sales, agents, and distribution partners in one system. Centralized inventory and departure management reduces the risk of double-booking when multiple channels sell the same tour. This is particularly useful for operators that rely on reseller networks in addition to direct sales.
Tour-specific operations features
TourCMS focuses on tour and activity workflows such as departures, passenger lists, and operational booking details rather than generic CRM-only functionality. This makes it suitable for tour operators that need day-to-day operational control alongside sales management. The product structure aligns with common tour product models (scheduled departures, capacity, and per-person pricing).
Limited end-to-end travel suite
TourCMS primarily targets tours and activities rather than full-service travel management across flights, hotels, and corporate travel policy. Organizations needing broad itinerary building, ticketing, or GDS-centric workflows may require additional systems. This can increase integration and process complexity for agencies offering multi-component trips.
Implementation depends on integrations
Teams often rely on the API and external website development to deliver the desired customer booking experience. That can require technical resources for integration, customization, and ongoing maintenance. Smaller operators without development capacity may find setup and changes slower than with more templated, all-in-one site builders.
UI and workflow fit varies
Back-office tools in tour operations software can be opinionated, and TourCMS may not match every agency’s quoting, invoicing, or document-generation preferences out of the box. Some organizations may need process adjustments or custom tooling around the core platform. This is most noticeable when replacing spreadsheets or legacy systems with highly customized internal workflows.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Small | $49 per month (or $490 per year) | 2 Users, 2 Channels, 30 Bookings/month, Website Booking Engine, Back Office, Phone Support, Account Manager, Downstream Integration. No setup fee; total monthly subscription prices shown in USD. |
| Standard | $159 per month (or $1,590 per year) | 5 Users, 5 Channels, 1,000 Bookings/month, Website Booking Engine, Back Office, Phone Support, Account Manager, Downstream Integration. |
| Pro | $329 per month (or $3,290 per year) | 20 Users, 20 Channels, 2,000 Bookings/month, Website Booking Engine, Back Office, Phone Support, Account Manager, Downstream Integration. |
| Enterprise | $569 per month (or $5,690 per year) | 500 Users, 25 Channels, Unlimited Bookings, Website Booking Engine, Back Office, Phone Support, Account Manager, Downstream Integration. |
Additional notes: Connected distribution transaction fees apply starting at 1.9% per booking for partners using the TourCMS API. The site states "Enjoy a free trial and experience the full service. No credit card required!" and also notes "Free support" and "No setup fee" and that there is no limit on number of tours on any paid plan.