Trackier
Partner ecosystem platforms software
Affiliate marketing software
Mobile attribution platforms
Click fraud software
Partnerships management
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Banking and insurance
- Retail and wholesale
- Healthcare and life sciences
What is Trackier
Trackier is a performance marketing tracking platform used to measure, attribute, and manage affiliate and partner-driven acquisition across web and mobile channels. It supports advertisers, networks, and agencies that need link tracking, conversion attribution, partner management workflows, and reporting. The product combines affiliate tracking with mobile measurement capabilities and includes tools intended to detect invalid traffic and suspicious conversions.
Unified web and app tracking
Trackier supports tracking for browser-based campaigns and mobile app installs/events, which helps teams consolidate performance reporting across channels. This reduces the need to maintain separate tools for affiliate tracking and mobile attribution. It is suited to organizations running mixed acquisition programs across affiliates, influencers, and paid media partners.
Partner and payout workflows
The platform includes partner management features such as offer setup, tracking links, postbacks, and partner-level reporting. These capabilities support common affiliate operations like approving conversions and managing payouts. This is useful for teams that need an operational system of record in addition to analytics.
Fraud and traffic quality signals
Trackier includes functionality positioned around click and conversion fraud detection, helping teams flag suspicious patterns and reduce invalid spend. These controls can complement attribution reporting by adding quality indicators to partner performance. It is relevant for programs that operate at scale and see higher exposure to incentivized or low-quality traffic.
Category overlap can confuse ownership
Because Trackier spans affiliate tracking, mobile attribution, and fraud tooling, internal ownership can be unclear between growth, partnerships, and mobile teams. Organizations may need to define governance for attribution rules, partner approvals, and fraud actions. Without clear process design, reporting and payout decisions can become inconsistent.
Integration effort varies by stack
Accurate attribution typically requires correct SDK/app event setup, server-to-server postbacks, and consistent campaign parameter standards. Implementation complexity can increase when multiple ad partners, MMP-style requirements, and CRM/BI destinations are involved. Teams should expect technical work to validate event mapping, deduplication, and data reconciliation.
Not a full PRM suite
While it supports affiliate/partner operations, it is not primarily designed as a full partner relationship management system for channel sales. Use cases like deal registration, co-selling workflows, partner portals for sales enablement, and complex tiered channel programs may require additional systems. Buyers focused on broader ecosystem management should validate fit beyond performance marketing.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Pro | Request pricing | 10,000 conversions; 500M clicks; 5M impressions; Unlimited users & campaigns; Smart Links & Landing Page Optimization. |
| Agency | Request pricing | 40,000 conversions; 700M clicks; 15M impressions; 2 new API integrations; Smart Links & Landing Page Optimization; Unlimited users & campaigns. |
| Enterprise | Request pricing | 100,000 conversions; 1.5B clicks; 25M impressions; 3 new API integrations; Smart Links & Landing Page Optimization; Unlimited users & campaigns. |
Notes: All three plans on Trackier's official pricing page are listed as "Request Pricing" (custom quotes). The site also advertises: "Track the First 10,000 Conversions for Free" and "30 Days Free Trial".
