Tracksuit
Consumer insights platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Tracksuit and its alternatives fit your requirements.
$19,500 per year
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Accommodation and food services
- Professional services (engineering, legal, consulting, etc.)
- Banking and insurance
What is Tracksuit
Tracksuit is a brand tracking and consumer insights platform used to measure brand health over time, including awareness, consideration, preference, and related perception metrics. It is typically used by marketing, brand, and insights teams to run ongoing tracking studies and share results through dashboards and reports. The product emphasizes always-on measurement and stakeholder-friendly reporting rather than one-off ad hoc research projects.
Always-on brand tracking
Tracksuit is designed for continuous measurement of brand metrics over time rather than single, project-based studies. This supports trend analysis and helps teams connect brand movement to campaigns, seasonality, or market events. The tracking orientation fits recurring reporting needs for marketing and brand leadership.
Dashboard-first reporting workflow
The platform focuses on making results accessible through dashboards and shareable views for non-research stakeholders. This can reduce manual slide-building and make it easier to keep teams aligned on a common set of KPIs. It is well-suited to organizations that need frequent updates across multiple internal audiences.
Brand health KPI standardization
Tracksuit centers on a standardized set of brand health measures (e.g., funnel and perception attributes) that are commonly used across industries. Standardization can improve comparability across time periods and markets and reduce ambiguity about which metrics matter. This is useful for teams that want consistent governance over brand measurement.
Less suited to UX testing
Tracksuit’s core use case is brand tracking rather than moderated/unmoderated usability testing or prototype evaluation. Teams needing task-based UX evidence, session recordings, or participant interaction data may require a separate research tool. This can increase tool fragmentation for product and design organizations.
Limited for complex custom research
Brand tracking platforms typically prioritize repeatable measures and stable questionnaires over highly customized experimental designs. If a team needs advanced conjoint, max-diff, or complex segmentation workflows, they may find the tracking-first approach less flexible. This can lead to parallel use of specialized research platforms for deeper studies.
Panel and sampling dependencies
As with most survey-based consumer insights tools, data quality and representativeness depend on sampling approach, panel sources, and fieldwork configuration. Organizations with strict requirements for niche audiences or hard-to-reach respondents may need additional sourcing options or services. This can affect timelines and comparability across markets.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Brand tracking (annual) | $19,500 per year (starting price) | Always-on dashboard; monthly updated insights; benchmark read in 30 days; setup and continuous surveying via third‑party panel providers (Dynata & CINT); dedicated Brand Champion, onboarding and quarterly check‑ins; Request a demo for tailored/multi‑market pricing or add‑ons. |
Seller details
Tracksuit Limited
Auckland, New Zealand
Private
https://www.gotracksuit.com/
https://x.com/tracksuit
https://www.linkedin.com/company/tracksuit/
