TrueCoach
Personal training software
Fitness software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$29.98 per month
Free Trial
Free version unavailable
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What is TrueCoach
TrueCoach is a personal training platform used by coaches to deliver remote and hybrid coaching programs. It supports workout programming, client communication, progress tracking, and administrative workflows such as payments and client management. The product is primarily used by independent coaches and small training businesses that need a coach-to-client app experience rather than a full studio management suite.
Coach-to-client delivery model
TrueCoach centers on 1:1 and small-group coaching workflows, including assigning training plans and collecting client feedback. The client app experience is designed around completing workouts and communicating with a coach. This focus fits remote coaching use cases better than systems primarily built for class scheduling and facility operations.
Workout programming and tracking
The platform provides tools to build and assign workouts and track completion and performance over time. Coaches can monitor adherence and progress without relying on external spreadsheets or generic messaging apps. This supports ongoing coaching relationships where training history and client notes matter.
Integrated business workflows
TrueCoach includes features for managing clients and handling common business tasks such as collecting payments and organizing coaching services. Keeping these workflows in one system can reduce the need for separate tools for billing and client administration. This is useful for solo operators who want a single operational hub for online coaching.
Limited facility management depth
TrueCoach is not primarily designed for front-desk operations such as complex class scheduling, resource management, or multi-location club administration. Businesses that run high-volume group classes or require robust membership management may need additional systems. This can increase operational complexity for gyms that want an all-in-one facility platform.
Less emphasis on POS features
Compared with platforms oriented around in-person retail and appointment-heavy businesses, point-of-sale and in-studio checkout capabilities are typically not the core focus. Organizations that sell a wide catalog of retail items or require advanced POS workflows may find gaps. They may need to integrate or supplement with separate commerce tools.
Customization and reporting constraints
Coaches with highly specific programming methodologies or data requirements may find limits in how workflows, templates, and analytics can be customized. Reporting tends to prioritize coaching execution over enterprise-style business intelligence. Larger organizations may require more configurable dashboards, exports, or deeper operational reporting.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $29.98 per month ($316.11/year) | Up to 5 active clients; Free automated payments via Stripe. |
| Standard | $69.98 per month ($695.87/year) | Up to 20 active clients; Free automated payments via Stripe; Wearables integration. |
| Pro | $164.98 per month ($1,643.87/year) | Up to 50 active clients; Free automated payments via Stripe; Wearables & Zapier integration. |
Scaled pricing for more than 50 clients (from TrueCoach official pricing sheet):
| Total Clients | Monthly Price | Annual Price |
|---|---|---|
| Up to 75 | $205.90 | $2,140.62 |
| Up to 100 | $274.77 | $2,614.32 |
| Up to 125 | $331.25 | $3,303.11 |
| Up to 150 | $386.24 | $3,799.86 |
| Up to 175 | $427.17 | $4,297.89 |
| Up to 200 | $482.71 | $4,795.92 |
| Up to 250 | $551.23 | $5,518.00 |
| Up to 300 | $603.70 | $6,181.18 |
| Up to 350 | $720.06 | $7,204.12 |
| Up to 400 | $808.21 | $8,241.15 |
| Up to 450 | $924.70 | $9,241.99 |
| Up to 500 | $1,029.58 | $10,292.04 |
| 1,000+ | $1.40 per client | (listed as "$1.40/client" on the official sheet) |
Notes: Pricing is based on number of active clients. Annual prices and savings are shown on the official TrueCoach pricing sheet. All information above was transcribed from TrueCoach's official pricing sheet in their Help Center and TrueCoach website.
Seller details
TrueCoach, Inc.
Unsure
Private
https://truecoach.co/
https://x.com/truecoach
https://www.linkedin.com/company/truecoach/
