Unacast
Location intelligence software
GIS software
Business intelligence software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Small
Medium
Large
- Retail and wholesale
- Real estate and property management
- Accommodation and food services
What is Unacast
Unacast is a location intelligence platform that uses mobility and place data to support analytics for retail, real estate, advertising, and public-sector use cases. It provides datasets and tools to analyze foot traffic, trade areas, visitation patterns, and audience movement, typically consumed by analysts, data teams, and location strategy functions. The product is commonly delivered via data feeds and APIs and can be integrated into existing BI and GIS workflows rather than replacing them.
Mobility and visitation datasets
Unacast centers on aggregated mobility signals and place/POI context to support foot-traffic and visitation analysis. This is useful for trade-area planning, site selection, and campaign measurement where movement patterns matter. The focus on location-derived behavioral metrics differentiates it from general-purpose BI tools that require customers to source mobility data separately.
API and data delivery options
The platform is typically consumed through APIs and data exports that can feed customer data warehouses, BI tools, or GIS environments. This supports repeatable pipelines for analysts and data engineering teams. It also enables embedding location-derived metrics into internal applications and dashboards.
Built for location strategy teams
Unacast aligns to common location intelligence workflows such as market analysis, competitive context around places, and audience movement insights. It supports use cases across retail, real estate, and advertising operations that need spatially grounded metrics. The product’s orientation toward place and mobility analytics can reduce the amount of custom geospatial modeling required to get to actionable measures.
Not a full GIS suite
Unacast is not positioned as a comprehensive GIS authoring and cartography environment. Organizations that need advanced spatial editing, complex geoprocessing, or map production typically still rely on dedicated GIS software. As a result, it often complements rather than replaces existing GIS stacks.
Data coverage and methodology constraints
Mobility-based insights depend on underlying data availability, geographic coverage, and methodological choices such as aggregation and filtering. Results can vary by region, venue type, and time period, which may require validation against first-party data. Teams may need to invest time in understanding definitions (e.g., visits, dwell, trade area) to avoid misinterpretation.
Privacy and compliance considerations
Use of location-derived data can introduce legal, contractual, and internal governance requirements, especially for advertising and audience analytics. Buyers often need to assess consent, retention, and permitted-use terms for their specific use case. This can lengthen procurement and require coordination with privacy and security stakeholders.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Location Insights Platform | Request pricing (custom quote) | Subscription access to platform with foot traffic visualizations for ~5M POIs, trade area visualizations, demographics & consumer personas, CSV export, U.S. coverage, dedicated account manager, onboarding/strategy consultation. |
| Global Location Data | Request pricing (custom quote) | Licensed, pre-processed global location datasets from 12+ suppliers, forensic flags for signal accuracy, delivered via APIs or batch, dedicated account manager. |
| Consumer Enrichment Data | Request pricing (custom quote) | Data enrichment APIs: personas, travel/country data, demographics (age, gender, income, education), MAIDs and hashed emails (HEM). |
| Data Linkages | Request pricing (custom quote) | Cross-device identity resolution: MAID-to-HEM and MAID-to-IP linkages accessible via APIs. |
Note: Unacast's official pricing page lists products and capabilities but does not publish public prices; it requires contacting sales or requesting a quote.
Seller details
Unacast, Inc.
New York, NY, USA
2015
Private
https://www.unacast.com/
https://x.com/unacast
https://www.linkedin.com/company/unacast/
