Unlayer
Landing page builders
Email template builder software
Pop-up builder software
Document creation software
Document generation software
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$250 per month
Free TrialFree version
Small
Medium
Large
- Transportation and logistics
- Manufacturing
- Accommodation and food services
What is Unlayer
Unlayer is an embeddable drag-and-drop editor used to build responsive email templates and reusable content blocks inside other software products. It is primarily used by SaaS vendors, marketing platforms, and internal development teams that need to add a WYSIWYG email design experience to their applications without building an editor from scratch. The product is typically delivered via API/SDK for integration, with features such as template management, custom blocks, and export to HTML or ESP-compatible formats. Unlayer also offers a hosted editor experience for teams that want to design emails without embedding it into their own app.
Embeddable editor via API/SDK
Unlayer is designed to be embedded into third-party applications, which fits SaaS platforms that need an in-app email builder. It provides integration-oriented components (e.g., editor embed, configuration, and programmatic control) rather than only a standalone UI. This reduces the need to develop and maintain a proprietary drag-and-drop editor. It also supports customization so vendors can align the editor with their product UX.
Responsive email design workflow
The editor focuses on building responsive email layouts with a block-based approach that non-technical users can operate. Teams can standardize designs using saved templates and reusable sections/rows, which helps maintain brand consistency. Output is typically exportable as HTML for use in sending systems. This aligns well with organizations that separate design from delivery (design in Unlayer, send in another system).
Custom blocks and templates
Unlayer supports custom content blocks and template libraries, enabling organizations to tailor the editor to specific vertical or product needs. This is useful for platforms that want to expose only approved components (e.g., product cards, event modules, dynamic placeholders). It can also help reduce user errors by constraining layout options. Compared with all-in-one marketing suites, this component approach can be easier to fit into an existing stack.
Not an all-in-one suite
Unlayer focuses on content creation rather than campaign execution, contact management, or automation. Organizations still need separate systems for list management, segmentation, deliverability controls, and reporting. This can increase integration work when compared with platforms that bundle editor, sending, and automation in one product. Buyers looking for end-to-end marketing operations may find it incomplete on its own.
Integration effort and ownership
The strongest value comes from embedding, which typically requires developer time to implement, configure, and maintain. Teams must handle authentication, data flows (e.g., merge tags/dynamic fields), and governance around templates and assets. Ongoing changes to the host application can require updates to the integration. This can be a barrier for small teams without engineering capacity.
Limited CRO and on-site tools
While Unlayer can be used to create landing-page-like content or pop-up content in some implementations, it is not primarily a conversion optimization platform. Capabilities such as experimentation, behavioral targeting, heatmaps, and analytics are generally handled by other tools. Organizations focused on conversion rate optimization may need additional products for testing and measurement. As a result, CRO outcomes depend heavily on the surrounding stack.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 — Forever free | Email Builder, Page Builder, Popup Builder, Document Builder; core no-code drag-and-drop design tools and basic usage. |
| Launch | Starting from $250 / month (monthly); Yearly billing available (10% discount) | Everything in Free, plus White-Labeling, Font Management, Custom Storage, Custom Tools, Link Types, Localization, Image Editor, Mobile Design Mode, Cloud API, Premium Tools. 14-day free trial noted on pricing page. |
| Scale (Popular) | Starting from $750 / month (monthly); Yearly billing available (10% discount) | Everything in Launch, plus Custom Blocks, AI-assisted writing, Audit Tab, Team Collaboration, Built-in Themes, Header & Footer, Custom Image Library, Smart Merge Tags. 14-day free trial noted. |
| Optimize | Starting from $2,000 / month (monthly); Yearly billing available (10% discount) | Everything in Scale, plus Custom Themes, CSS, Tabs, AMP, Inbox Previews, Synced Blocks and advanced customization. 14-day free trial noted. |
| Enterprise | Custom / Contact Sales | Personalized pricing and deployments (On-Premise / Offline), Brand Style Guide, Custom OpenAI Connector, Multi-Language Templates, Dedicated CSM, Security & Continuity; contact sales for quote. |
