UpdraftPlus
Server backup software
Backup software
Data recovery software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if UpdraftPlus and its alternatives fit your requirements.
$70.00 per year
Free Trial unavailable
Free version
Small
Medium
Large
-
What is UpdraftPlus
UpdraftPlus is a backup and restore plugin for WordPress that creates scheduled or on-demand backups of site files and databases and supports restoring from those backups. It is primarily used by WordPress site owners, agencies, and managed service providers to protect websites and migrate or recover sites after failures. The product focuses on WordPress-specific backup workflows and integrates with multiple cloud storage targets rather than operating as a general-purpose server image backup platform.
WordPress-native backup and restore
UpdraftPlus runs inside WordPress and is designed around common WordPress recovery tasks such as restoring the database, plugins, themes, and uploads. This reduces the need for separate backup agents or server-level tooling for many WordPress-only environments. It also supports site migration/clone workflows that align with typical WordPress maintenance and hosting changes.
Broad storage destination support
The product supports sending backups to a range of storage targets, including popular object storage and cloud drive services, as well as SFTP/FTP and other endpoints depending on edition. This flexibility helps teams align backups with existing storage policies and avoid being tied to a single provider. It can also keep local copies while pushing offsite copies for disaster recovery scenarios.
Scheduling and incremental options
UpdraftPlus supports scheduled backups and, in paid editions, incremental backups to reduce backup windows and storage churn for frequently updated sites. This can be useful for content-heavy WordPress sites where full backups are large and time-consuming. The plugin approach also makes it straightforward to manage backup frequency per site rather than per server.
Not full server image backup
UpdraftPlus primarily backs up WordPress application data (files and database) rather than creating full machine images or bare-metal recovery artifacts. For organizations that need consistent recovery of entire servers, hypervisors, or multi-application stacks, it may not meet recovery objectives on its own. Additional infrastructure-level backup tooling is often required for complete server recovery.
Performance depends on hosting limits
Because backups run within the WordPress/PHP execution environment, backup reliability and speed can be affected by hosting resource limits, timeouts, and large site sizes. Very large media libraries or databases may require tuning, splitting, or alternative approaches to avoid failed jobs. Operational outcomes can vary significantly across shared hosting versus dedicated environments.
Centralized governance is limited
While there are management options (e.g., for agencies) depending on edition, UpdraftPlus is typically administered per WordPress site rather than as a unified enterprise backup console. This can make it harder to enforce consistent retention, reporting, and policy controls across many sites compared with platforms built for centralized backup administration. Auditing and compliance reporting may require supplementary processes.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0.00 | Free plugin available on WordPress.org with core backup/restore features (scheduling, cloud storage support, basic restore). |
| Personal | $70.00 per year | Up to 2 sites; all Premium features; premium support; 1GB integrated UpdraftVault storage (included for 1 year); 1 UpdraftClone token. |
| Business | $95.00 per year | Up to 10 sites; all Premium features; premium support; 1GB integrated UpdraftVault storage; 2 UpdraftClone tokens. |
| Agency | $145.00 per year | Up to 35 sites; all Premium features; premium support; 1GB integrated UpdraftVault storage; 5 UpdraftClone tokens. |
| Enterprise | $195.00 per year | Unlimited sites; all Premium features; premium support; 1GB integrated UpdraftVault storage; 10 UpdraftClone tokens. |
| Gold | $399.00 per year | Unlimited sites; all Premium features; premium support; 50GB integrated UpdraftVault storage; 10 UpdraftClone tokens; manage centrally with UpdraftCentral. |
Seller details
UpdraftPlus.Com, DavidAnderson
United Kingdom
2011
Private
https://updraftplus.com/
https://x.com/updraftplus
