Upfluence
Blogger outreach software
Influencer marketing platforms
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Upfluence
Upfluence is an influencer marketing platform used to discover creators, manage outreach, and run influencer campaigns across major social networks. It supports workflows for brands and agencies that need to identify relevant influencers, track relationships, and measure campaign performance. The product combines a creator database with CRM-style management, campaign tracking, and integrations for ecommerce and affiliate-style programs.
Influencer discovery and search
Upfluence provides influencer discovery with searchable profiles and filters to help teams identify creators by audience and content attributes. This supports prospecting at scale compared with manual social searching. It is suited to teams that need repeatable discovery workflows across multiple campaigns.
CRM-style relationship management
The platform includes tools to manage influencer contacts, communication status, and campaign participation in a centralized workspace. This helps teams coordinate outreach and avoid duplicated efforts across multiple users. It aligns with outreach-focused products by emphasizing pipeline and relationship tracking, not just discovery.
Campaign tracking and reporting
Upfluence supports campaign execution and performance monitoring, including tracking deliverables and results in one place. This reduces reliance on spreadsheets for coordinating posts, links, and payments. Reporting features help stakeholders review outcomes across creators and campaigns.
Pricing can limit adoption
Influencer platforms with database access and CRM features often price for mid-market and enterprise teams. That can make Upfluence less accessible for small businesses or early-stage programs that only need lightweight outreach. Budget constraints may push smaller teams toward simpler outreach tools.
Data coverage varies by channel
Creator discovery quality depends on the underlying data sources and how frequently profiles and metrics refresh. Some niches, regions, or emerging platforms may have less complete coverage than mainstream networks. Teams typically need to validate shortlists manually before committing budget.
Workflow setup requires effort
To get consistent results, teams usually need to configure pipelines, templates, and internal processes for outreach and approvals. This adds onboarding time compared with point solutions focused only on email outreach or only on social publishing. Organizations without clear campaign operations may underuse advanced features.
Plan & Pricing
Pricing model: Custom pricing (contact sales)
Modules / Notes:
- Search & Contact — Included in all plans (creator discovery & relationship management, Creator Lookalikes, mass creator outreach, AI Mailing Assistant, integration of customer base).
- Campaign Manager — Jaice AI campaign creation, affiliation management, one-click product shipment, Creator Marketplace, drip email sequences, campaign analytics.
- Payments — Creator/influencer payments (powered by Stripe), worldwide payments, commission management.
Minimum contract: 12 months (explicit on the official pricing page).
How to get pricing: Upfluence does not publish list prices on its site; it directs visitors to contact sales / book a demo for detailed pricing and quotes.
Free tools: Upfluence provides free tools (e.g., a Chrome extension and various audit/search tools) but the core platform is sold via custom paid plans.
Seller details
Upfluence, Inc.
New York, NY, USA
2013
Private
https://www.upfluence.com/
https://x.com/upfluence
https://www.linkedin.com/company/upfluence/
