Vibes
Mobile marketing software
Push notification software
SMS marketing software
RCS business messaging software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$20,000 starting price
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What is Vibes
Vibes is a mobile marketing platform used to plan, deliver, and measure customer messaging across channels such as SMS/MMS, push notifications, and emerging rich messaging formats like RCS. It is typically used by consumer-facing brands and marketing teams to run campaigns, trigger lifecycle messages, and manage subscriber consent and preferences. The product focuses on orchestrating mobile-first messaging with segmentation, automation, and reporting, often alongside existing CRM and marketing systems.
Multi-channel mobile messaging
Vibes supports common mobile engagement channels, including SMS/MMS and push notifications, and it also positions support for RCS business messaging. This helps teams coordinate message strategy across channels rather than operating separate point tools. It is suited to organizations that want a single system for mobile-first campaign execution and measurement.
Campaign automation and targeting
The platform is designed for marketing use cases such as scheduled campaigns and triggered messaging based on customer behavior or attributes. It typically includes segmentation and workflow-style automation to support lifecycle programs (e.g., onboarding, promotions, reminders). This aligns with how mobile messaging is operationalized in larger marketing stacks.
Consent and preference management
Mobile messaging programs require opt-in/opt-out handling and compliance controls, and Vibes is built for these operational requirements. Centralized subscriber management helps reduce risk from inconsistent consent handling across teams and channels. This is particularly relevant for SMS programs where regulatory and carrier requirements are strict.
Limited public technical transparency
Compared with some vendors in this space, Vibes provides less easily verifiable public detail on items like API breadth, deliverability tooling, and message routing options. This can make early-stage technical evaluation harder without direct vendor engagement. Buyers may need deeper discovery to confirm fit for complex integration or data-model requirements.
RCS availability varies by region
RCS business messaging depends on carrier support, geography, and sender verification processes, which can constrain real-world rollout. Even when a platform supports RCS, coverage and feature parity may vary across markets and devices. Teams often need fallbacks (e.g., SMS) and careful program design to manage inconsistent reach.
May require broader stack integration
Organizations frequently need mobile messaging to connect with CRM, CDP, analytics, and attribution systems to support personalization and measurement. If these integrations are not prebuilt for a buyer’s environment, implementation can require additional engineering or services. This can extend time-to-value for teams with complex data and governance needs.
Plan & Pricing
Tiered (Vibes Platform):
| Plan | Price | Key features & notes |
|---|---|---|
| Platform Professional | Starting at $20,000 | Full access to SMS, MMS, RCS, Mobile Wallet, Push; Unlimited platform seats/users; Dedicated Vibes Customer Success manager; 24/7 issue resolution support; Unlimited access to Vibes Technical Account Manager; 4 consulting engagements; A la carte integrations. (Price text is verbatim from Vibes official pricing page: "Starting at $20,000"). |
| Platform Enterprise | Custom pricing (Get a Quote) | High-touch engagement; Included integrations to existing Vibes-supported systems; Full access to every marketing channel; Unlimited platform seats/users; Dedicated CSM; 24/7 support; Vibes Professional Services package included. (Contact sales/quote required.) |
Usage-based (Vibes Connect — Tier 1 SMS/MMS/RCS aggregation):
Pricing model: Pay-as-you-go (per-message/volume-based). Free tier/trial: Not listed on the Vibes Connect pricing information. Example costs: Not published on the official site. Discount options / notes: Volume-based monthly pricing (Vibes states "typically 20%+ lower than alternatives"); carrier-based messaging fees are charged by carriers and billed to customers as pass-through costs. Vibes provides a Carrier Fee Calculator on their site to estimate carrier pass-through messaging fees.
Seller details
Vibes Media, LLC
Chicago, IL, USA
1998
Private
https://www.vibes.com/
https://x.com/vibes
https://www.linkedin.com/company/vibes/
