Virtusize
Virtual fitting software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per month
Free Trial unavailableFree version unavailable
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What is Virtusize
Virtusize is virtual fitting software for apparel and footwear e-commerce that helps shoppers assess size and fit before purchase. It typically embeds on product detail pages and compares a shopper’s known garment measurements or past purchases to a retailer’s item data. The product is used by online retailers and brands to reduce fit-related uncertainty and support size selection. It focuses on fit guidance using product measurements and user-provided inputs rather than full 3D body scanning as the primary workflow.
Fit guidance on PDP
Virtusize is designed to be presented directly on product detail pages to support size selection at the point of decision. This placement aligns with common e-commerce workflows and reduces the need for shoppers to leave the buying flow. The experience centers on comparing items and sizes using available product data and shopper inputs. It fits retailers that want a lightweight fit-assistance layer rather than a full redesign of the storefront.
Uses garment measurement data
The approach leverages item-level measurements and size information, which can be more transparent than purely probabilistic recommendations. Retailers can align the guidance with their own size charts and product specifications. This can help explain why a recommended size differs across styles or brands. It is well-suited to catalogs where measurement consistency is maintained.
Retailer-focused integration model
Virtusize is commonly deployed as a retailer/brand integration rather than a consumer standalone tool. This supports consistent presentation across a catalog and allows fit guidance to be tied to specific SKUs and sizes. It also enables retailers to manage how fit information is displayed and updated. The model matches how many fit-finder tools in this space are operationalized in commerce stacks.
Depends on product data quality
The accuracy of recommendations depends heavily on the completeness and consistency of item measurements and size data. If measurements are missing, inconsistent across suppliers, or not maintained over time, the shopper experience can degrade. Retailers may need operational processes to collect and validate measurements. This can be a barrier for large catalogs or marketplaces with heterogeneous data sources.
Not a full body scan
For use cases that require highly personalized fit based on body shape (e.g., made-to-measure, tight-fitting categories), measurement-comparison approaches may be less precise than solutions that incorporate detailed body modeling. Shoppers may still need to interpret guidance and consider personal fit preferences. This can limit effectiveness for certain apparel types and for customers without a reference garment. Organizations seeking advanced body-based personalization may need additional tooling.
Implementation and change management
Deploying virtual fitting typically requires front-end placement decisions, analytics alignment, and ongoing content/data governance. Teams may need to coordinate across e-commerce, merchandising, and product data functions to keep sizing inputs current. The value can be harder to realize if adoption is low or if the UI is not well integrated into the shopping journey. This adds time and effort beyond a simple plug-in installation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | Contact Sales (Billed annually) | Basic features; Shopify integration; standardized low-touch approach; no customization. |
| Medium | Contact Sales (Billed annually) | Unlock access to all product categories; custom widget designs; advanced integration support; dedicated CSM. (Listed as "Most popular") |
| Enterprise | Contact Sales (Billed annually) | Dedicated coverage consulting for complex categories; option to connect your own data systems (Data Connect); return data analysis; A/B testing tools. |
| Virtusize LITE | From $99 /mo (Coming Soon) | Simple plug-in for small stores; supports apparel; manual upload; standard usage and conversion tracking. |
| Virtusize CORE | Pay-as-you-grow (pricing tied to Virtusize-assisted conversions) — Contact Sales | For brands/retailers seeking scalable, sustainable growth; built for apparel, bags, kids, gifts, shoes; advanced fit visualization; adaptive AI; Data Connect; Smart Table; full web/mobile/SDK coverage. |
Usage-based (Virtusize CORE) — labeled summary: Pricing model: Pay-as-you-grow / usage-tied to Virtusize-assisted conversions. Free tier/trial: No trial or free tier specified on pricing page. Notes: The vendor states initial implementation cost is zero; overall fees consist of a "base fee" (scale-based) plus a usage-based fee tied to actual usage — vendor asks to contact sales for details.
Seller details
Virtusize AB
Stockholm, Sweden
2014
Private
https://www.virtusize.com/
https://x.com/virtusize
https://www.linkedin.com/company/virtusize/
