Vividly
Trade promotion management software
Consumer goods software
Accounting & finance software
Deduction management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Large
- Agriculture, fishing, and forestry
- Manufacturing
- Accommodation and food services
What is Vividly
Vividly is a trade promotion management (TPM) platform for consumer goods companies to plan, execute, and evaluate retailer promotions and related trade spend. It supports workflows such as promotion calendars, budgeting, accruals, and post-event analysis to improve visibility into promotional performance. The product is typically used by sales, finance, and revenue management teams that manage trade funds and retailer programs. It emphasizes connecting promotion planning with financial controls and performance reporting in a single system.
End-to-end trade spend workflows
The product covers core TPM activities including promotion planning, approvals, budgeting, and performance measurement. This helps teams reduce reliance on spreadsheets and email-based approvals. It also supports cross-functional collaboration between sales and finance around the same promotion records.
Financial visibility and controls
Vividly includes capabilities aligned to trade spend accounting needs such as accrual tracking and reconciliation-oriented reporting. This can improve auditability compared with ad hoc tracking. Finance teams can use the same data set as sales to monitor spend against budgets and expected returns.
CPG-focused data model
The platform is designed around common CPG concepts such as retailers, items/SKUs, promotion types, and trade funds. This reduces the amount of customization typically required for CPG promotion processes. It also supports analysis of promotion outcomes at customer and product levels.
Limited public technical detail
Publicly available documentation on APIs, data schemas, and integration patterns is limited compared with larger enterprise suites in this category. This can make early-stage technical evaluation harder for IT teams. Prospective buyers may need vendor-led discovery to confirm fit for their architecture.
Integration effort is variable
TPM deployments commonly require integration with ERP, order/shipment data, and customer master data to support accurate accruals and ROI analysis. The amount of work depends on data quality and system landscape. Organizations with complex multi-ERP environments should validate integration scope and ownership.
May not cover adjacent planning
Teams looking for a single platform that also includes broader demand planning, retail execution, or advanced price optimization may need additional systems. Vividly is primarily oriented to trade promotion and trade spend processes. Buyers should confirm whether adjacent capabilities are in-scope or require separate tools.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Growth | Contact for quote (custom pricing) | Sales Planning; Advanced Promotion Duplication; Bulk submit & approve promotions; Deduction-to-promotion matcher; Spend, unit, and ROI analysis; Bump charts; Budgeting; Transcend AI; 35+ out-of-the-box retailer & distributor connectors; Best for fast-growing CPG brands (expense validation & accrual management). |
| Scale | Contact for quote (custom pricing) | Includes everything in Growth, plus: Promotion ROI analysis; Forecasting; Custom reporting & dashboards; Promotion compliance percentage; Promotional sales lift; Finance analytics; Accruals; Customer P&L; White-glove training & support; 35+ connectors; Best for high-growth mid-market & enterprise brands. |
| Add-ons / Additional solutions | Contact for quote / Add-on pricing | Forecast (add forecasting); Integrations (one-way and two-way connectors; custom integrations available for a setup fee); Deduction Management Services (end-to-end deductions handling, ASM for first two months); White Glove Support (custom, onsite onboarding, premium promotion entry & management). |
Notes: Public pricing (dollar amounts) is not listed on the vendor pricing page; all plan pages show "Contact for quote" or similar call-to-action. The site lists "Always included with every plan" items (hands-on training, unlimited users, brand-led implementation, public APIs).
Seller details
Vividly, Inc.
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