Walnut
Demo automation software
Content experience platforms
Presales software
Content marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$750 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Retail and wholesale
- Real estate and property management
- Banking and insurance
What is Walnut
Walnut is a demo automation platform used to create and manage interactive product demos for sales, marketing, and presales workflows. It supports building “demo experiences” that can be shared via links and embedded in web properties to help teams qualify leads, support sales cycles, and standardize product storytelling. The product focuses on reusable demo environments, personalization for different audiences, and analytics around demo engagement. It is typically used by revenue teams at B2B software companies that need scalable demos without relying on live product access for every interaction.
Interactive demo creation workflows
Walnut supports building click-through, guided demo experiences that can be used in outbound, inbound, and presales contexts. Teams can reuse demo assets across multiple use cases rather than rebuilding demos for each campaign or segment. This aligns with common requirements in the space where organizations need repeatable demos that do not require a live environment for every prospect. It also helps reduce dependency on sales engineers for early-stage product walkthroughs.
Personalization for target segments
The platform is designed to tailor demos to different personas, industries, or account contexts, which is a core need for presales and ABM-style motions. Personalization can help teams present relevant flows without maintaining separate full demo stacks for each segment. This is useful when multiple product lines or modules need different narratives. It also supports consistent messaging across sales and marketing.
Engagement analytics and tracking
Walnut provides engagement visibility on how prospects interact with demos, which supports qualification and follow-up prioritization. Analytics can inform which steps are viewed, where users drop off, and which assets perform best. This is valuable for aligning marketing and sales on what content drives progression in the funnel. It also enables iterative improvement of demo flows based on observed behavior.
Ongoing demo maintenance effort
Interactive demos typically require continuous updates as the underlying product UI and messaging change. Teams need defined ownership and processes to keep demos accurate and aligned with current releases. Without governance, demo libraries can become inconsistent across segments and regions. This operational overhead is common for demo automation programs at scale.
Not a full training sandbox
Demo automation tools generally focus on guided experiences rather than fully functional, hands-on lab environments. If an organization needs deep technical enablement, complex integrations, or multi-user scenarios, a dedicated sandbox or lab platform may be more appropriate. Walnut’s core value is usually in storytelling and buyer-facing demos rather than end-to-end product training. This can limit fit for highly technical evaluation workflows.
Integration depth varies by stack
Value often depends on how well demo engagement data connects to CRM, marketing automation, and analytics tooling. Some organizations may need custom work to align tracking, attribution, and routing with internal processes. If integrations do not match the existing revenue stack, teams may rely on manual reporting or partial visibility. This can reduce the usefulness of demo analytics for pipeline operations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Ignite | $750 per month (billed annually) | Includes 3 Editor seats; Unlimited demos; Intuitive demo editor; AI-powered demo creation (StoryCapture AI); Playlists; Demo analytics & engagement tracking; Marketing (HubSpot, Marketo, Pardot) & CRM (HubSpot, Salesforce) integrations; 15 features; Scaled success program & campaign-specific onboarding. |
| Accelerate | $1,550 per month (billed annually) | Includes 5 Editor seats + 5 Presenter seats; All Ignite features plus Sandbox demos; Prospect personalization (name, logo); Video overlays; Sales & Customer Hub Playlists; Advanced analytics & AI-powered insights; Walnut Uncover (ZoomInfo, Demandbase, 6sense, Clearbit); Advanced Salesforce integration; SSO & SCIM; 25 features; Dedicated CSM + 10 onboarding & optimization hours. |
| Scale | Custom pricing (request a quote) | Custom seat limits; All Accelerate features plus enterprise capabilities: White-labeled brand experience; Advanced translations (up to 243 languages); White-glove professional services; Dedicated Strategic CSM; Quarterly business reviews & strategy sessions. |
| Interactive Deal Rooms | $70 per user per month (billed annually) | Includes 10 seats; Unlimited rooms & templates; Deal management & analytics; Drag-and-drop room editor; CRM integration (Salesforce, HubSpot); Mutual Action Plans; Notification system; One-click room automation; Email support + online help + 3 strategic onboarding hours. |
| Interactive Deal Rooms & Demos (bundle) | $35 per user per month (billed annually) | Includes 10 seats; Bundled Accelerate package (Interactive Demo Platform + 360° deal analytics); Unlimited demos; Intuitive demo editor; AI-powered demo creation, editing & insights; 360° deal analytics across demos, deal rooms, mutual action plans, engagement, and shared content. |
