Wicked Reports
Attribution software
Customer journey analytics software
E-commerce analytics software
E-commerce data integration software
Account-based marketing software
Account-based execution software
E-commerce software
Data integration tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$499 per month
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- Retail and wholesale
What is Wicked Reports
Wicked Reports is a marketing attribution and customer journey analytics platform that connects advertising, CRM, and e-commerce data to report on revenue outcomes across channels. It is used by performance marketing teams and e-commerce brands to understand which campaigns and touchpoints contribute to conversions and lifetime value. The product focuses on multi-touch attribution, cohort/LTV reporting, and cross-platform data stitching across common ad and commerce systems.
Multi-touch revenue attribution
Wicked Reports supports multi-touch attribution models to connect marketing touchpoints to downstream revenue. It is designed to help teams move beyond last-click reporting by analyzing paths to purchase across channels. This is useful for budget allocation decisions when multiple paid and owned channels influence conversions.
E-commerce and ad integrations
The platform provides connectors for common advertising and e-commerce systems to centralize performance data. This reduces manual spreadsheet work and helps standardize reporting across sources. It is particularly relevant for teams running paid social/search alongside an e-commerce storefront and email/SMS tools.
LTV and cohort reporting
Wicked Reports includes reporting oriented around customer lifetime value and cohort performance, not only immediate ROAS. This supports analysis of payback periods and longer-term profitability by campaign or audience. It can help teams evaluate acquisition quality when repeat purchases matter.
Implementation requires data hygiene
Attribution accuracy depends on consistent tracking parameters, identity resolution, and correct configuration of connected systems. Teams often need to align UTMs, pixel/conversion setups, and order/customer identifiers to avoid gaps. Organizations without disciplined tracking practices may see inconsistent results until processes are tightened.
Not a full ABM execution suite
Although it can support account or audience-level analysis, Wicked Reports is primarily an attribution and analytics product rather than an end-to-end account-based execution platform. It does not replace dedicated tools for account orchestration, enrichment, or outbound sequencing. ABM teams may still need separate systems for activation and workflow automation.
Limited as a general-purpose ETL
The product focuses on marketing and commerce analytics use cases rather than broad enterprise data integration. It may not provide the same depth of transformation, governance, or warehouse-centric workflows as specialized data integration tools. Data teams with complex pipelines may need additional ETL/ELT tooling alongside it.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Measure | $499 per month | FunnelVision (pre-built views); Cohort & LTV Reports; Lifetime lookback / lookforward; Major ad platforms + standard cart + standard CRM integrations. (Displayed for the $0–$2,500,000 annual revenue band on the vendor site.) |
| Scale | $699 per month | Everything in Measure, plus: API integrations (CRM / cart) + Outbound API; Currency conversion; International time-zone data loading. |
| Maximize | $999 per month | Everything in Scale, plus: 5 Forces AI (included); Advanced Signal (Meta CAPI) (included); Custom Conversions; Amazon Revenue Integration. |
| Enterprise | Starts at $4,999 | For $50M+ brands: Everything in Maximize plus priority support & implementation, enterprise terms & security reviews, optional dedicated servers and custom SLA. Contact sales for custom pricing. |
Add-ons for Measure & Scale (included with Maximize & Enterprise):
- Advanced Signal (Meta CAPI): +$199/month (requires active Wicked Reports subscription)
- 5 Forces AI: +$199/month
Notes:
- Pricing on the vendor site is revenue-aligned (selects an "Annual Revenue" band); the prices above reflect the $0–$2,500,000 band shown on the official pricing page.
