Wochit
Video content creation software
Video editing software
Video software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$999 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Media and communications
- Agriculture, fishing, and forestry
- Accommodation and food services
What is Wochit
Wochit is a cloud-based video creation platform used to produce short-form and social videos from templates, stock assets, and user-provided media. It is commonly used by marketing teams, publishers, and communications groups that need to generate high volumes of branded video content. The product emphasizes workflow features such as brand kits, shared libraries, and collaboration to support distributed teams. It is positioned more around rapid production and repurposing than frame-by-frame professional editing.
Template-driven video production
Wochit centers on creating videos from pre-built templates and guided workflows, which supports fast turnaround for common formats such as social clips and promos. This approach reduces the need for specialized editing skills compared with tools that assume timeline-first editing. It also helps standardize output across teams by encouraging consistent structure and styling. For organizations producing frequent content, this can reduce time spent on repetitive assembly tasks.
Brand consistency controls
The platform supports brand-oriented workflows such as reusable styles, logos, and standardized visual elements to keep videos aligned with brand guidelines. These controls are useful when multiple contributors create content across regions or business units. Centralized assets and presets can reduce rework caused by inconsistent typography, colors, or end cards. This is particularly relevant for communications and marketing teams with governance requirements.
Collaboration and shared libraries
Wochit is designed for team-based production with shared media libraries and collaborative workflows. Centralized asset management helps teams reuse approved footage and graphics rather than rebuilding projects from scratch. This can improve throughput when many videos share common elements or when content must be localized and repurposed. The cloud delivery model also supports distributed contributors without requiring local installs.
Limited advanced editing depth
Wochit focuses on rapid creation and templated assembly, which can be restrictive for complex edits that require fine-grained timeline control. Users needing advanced compositing, detailed audio mixing, or intricate motion design may find the tool less suitable. In practice, teams may still rely on specialized editors for high-production work. This can introduce handoffs between tools for different tiers of content.
Template constraints on creativity
Template-led workflows can speed production but may constrain highly custom layouts and unique visual treatments. Organizations with strict creative direction may need additional effort to adapt templates to bespoke designs. Over-reliance on templates can also lead to content that feels uniform across campaigns. This is a tradeoff between scale and customization.
Vendor and product transition risk
Wochit has undergone ownership changes, which can create uncertainty around product roadmap, packaging, and long-term support. Buyers may need to validate current feature availability, service levels, and integration commitments during procurement. This is especially important for enterprise teams that depend on stable workflows and predictable licensing. Due diligence on current ownership and contractual terms is recommended.
Plan & Pricing
Studio
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $1,499 per month (monthly billing) OR $999 per month billed annually ($11,988/yr) | 3 seats included. Additional seats: $99/mo (monthly billing) or $66/mo per additional seat (annual billing). 7-day free trial. Unlimited videos, generative video AI, licensed content, brand control. |
| Enterprise | Contact us | Fully customized: bespoke branding, powerful integrations, dedicated video strategist, bespoke brand graphics, multibrand, remove “Powered by Wochit”. Support options include dedicated CSM. |
Frame
| Plan | Price | Key features & notes |
|---|---|---|
| Small | $1,799 per month (monthly billing) OR $1,199 per month billed annually ($14,388/yr) + $3.90/mo per active user | Up to 1,350 active users per month. 30-day free trial (self-serve). Unlimited videos, generative video AI, licensed content, brand control, integrations (SSO, OVPs, MRSS). |
| Standard | $5,849 per month (monthly billing) OR $3,899 per month billed annually ($46,788/yr) + $1.90/mo per active user | 1,350–7,750 active users per month. Same core features as Small; higher active user allowance. 30-day free trial. |
| Enterprise | Contact us | Custom/other usage-based pricing for >7,750 active users. |
WAVE
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $2,099 per month (monthly billing) OR $1,399 per month billed annually ($16,788/yr) + $1.00 per video | Up to 2,000 videos per month. 30-day free trial. Includes licensed content, unlimited editorial & creative content, brand control. |
| Small | $3,099 per month (monthly billing) OR $1,999 per month billed annually ($23,988/yr) + $0.50 per video | Up to 4,000 videos per month. 30-day free trial. |
| Standard | $4,099 per month (monthly billing) OR $2,799 per month billed annually ($33,588/yr) + $0.25 per video | Up to 9,000 videos per month. 30-day free trial. |
| Enterprise | Contact us | For >9,000 videos per month; custom scaling and API access. |
Notes:
- Many plans show both monthly billing and discounted annual billing ("Save 33%" when paying annually).
- Enterprise tiers across products require contacting Wochit for custom pricing.
- Trials noted: Studio (7-day), Frame (30-day), WAVE (30-day self-serve).
Seller details
Wochit Ltd.
New York, New York, United States
2012
Private
https://www.wochit.com/
https://x.com/wochit
https://www.linkedin.com/company/wochit
