Yoast
SEO tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Yoast and its alternatives fit your requirements.
$5 per month
Free TrialFree version
Small
Medium
Large
- Education and training
- Media and communications
- Arts, entertainment, and recreation
What is Yoast
Yoast is an SEO plugin and content optimization tool primarily used within WordPress to help publishers improve on-page SEO and readability as they create content. It provides guidance for titles, meta descriptions, internal linking, schema-related settings, and XML sitemaps, with workflows aimed at editors and marketers. Yoast is best suited to teams that manage SEO directly in a CMS rather than running a separate, broad SEO research platform.
Deep WordPress CMS integration
Yoast operates inside the WordPress editor, so recommendations and metadata controls are available where content is written and published. This reduces context switching compared with SEO suites that live outside the CMS. It also supports common WordPress workflows such as templates for titles/meta and sitewide settings.
Actionable on-page guidance
Yoast provides page-level checks for SEO basics such as focus keyphrase usage, title and meta description length, headings, and internal linking prompts. It also includes readability signals that help standardize editorial quality across authors. These features are practical for teams that need consistent on-page hygiene rather than deep competitive research.
Technical SEO essentials included
Yoast can generate XML sitemaps and supports canonical URLs and indexation controls (e.g., noindex) at the content type and page level. It also supports structured data settings through its schema-related features and integrations. This helps smaller teams cover baseline technical SEO tasks without deploying separate tooling.
Limited off-page SEO research
Yoast focuses on on-page and CMS-level implementation rather than large-scale keyword research, backlink analysis, and competitive intelligence. Organizations that need market-wide visibility, rank tracking at scale, or link prospecting typically require additional tools. As a result, Yoast often complements rather than replaces broader SEO platforms.
WordPress-centric deployment
Yoast’s core product is designed for WordPress, so it is not a universal solution for organizations running multiple CMSs or custom web stacks. Multi-site or multi-platform enterprises may face inconsistent workflows if only part of the web presence can use the plugin. This can limit standardization across digital properties.
Recommendations can be formulaic
The scoring and checklist approach can encourage optimizing to the tool’s rules rather than to search intent and content quality. Some guidance requires SEO expertise to interpret correctly, especially for complex topics, multilingual content, or nuanced SERP features. Teams may need governance to avoid over-optimization or inconsistent application.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free (Yoast SEO for WordPress) | Free | Core Yoast SEO plugin for WordPress: SEO analysis, readability analysis, sitemap, schema basics. Permanently free download from WordPress.org and Yoast site. |
| Yoast SEO Premium (WordPress) | $118.80 per year (ex. VAT) | Includes Local SEO, Video SEO, News SEO plugins; 1 free Yoast SEO Google Docs add-on seat; automatic redirects, internal linking suggestions, social previews, 24/7 premium support, updates for 1 site. Bulk discounts available at checkout for multiple sites. |
| Yoast WooCommerce SEO | $178.80 per year (ex. VAT) | All Yoast SEO Premium features plus WooCommerce-specific product schema, product sitemaps, access to Yoast SEO Academy ecommerce course, 1 Google Docs seat. |
| Yoast SEO AI+ | $358.80 per year (ex. VAT) | Includes Premium features + AI Brand Insights, visibility tracking across AI platforms, benchmarking, 24/7 support, and full Yoast SEO Academy access. |
| Yoast SEO for Shopify | $19 USD per 30 days (ex. VAT) | SaaS-style Shopify app billed monthly; offers a 14-day free trial; annual option available ("12 months for the price of 10"). Includes Shopify-specific SEO features and support. |
| Yoast SEO Google Docs Add-on | $5 per month (ex. VAT) (or $54/year annual with ~10% discount) | Per-seat Google Docs add-on for real-time SEO & readability guidance. Included free (one seat) with Yoast SEO Premium; additional seats billed at $5/month per seat (or $54/year). |
Seller details
Yoast BV
Wijchen, Netherlands
2010
Private
https://yoast.com/
https://x.com/yoast
https://www.linkedin.com/company/yoast
