Zymplify
Sales intelligence software
Buyer intent data providers
Marketing account intelligence software
Marketing automation software
Account-based marketing software
Account-based data software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Zymplify and its alternatives fit your requirements.
£200 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Information technology and software
- Education and training
- Professional services (engineering, legal, consulting, etc.)
What is Zymplify
Zymplify is a B2B marketing automation platform that combines campaign execution with account and contact data to support lead generation and sales handoff. It is used by small to mid-sized teams to run email marketing, landing pages, lead capture, and automated nurture workflows. The product also includes account-based targeting features and intent-style signals to help prioritize outreach and personalize campaigns.
All-in-one campaign execution
Zymplify brings common demand-generation functions into one system, including email campaigns, landing pages, forms, and automated nurture sequences. This reduces the need to stitch together multiple point tools for basic campaign delivery. It can be a practical fit for teams that want a single workspace for building and running outbound and inbound programs.
ABM-oriented targeting features
The platform supports account-based workflows such as targeting specific companies and aligning marketing activity to sales follow-up. This helps teams structure campaigns around named accounts rather than only individual leads. It is relevant for organizations that want to operationalize account selection, engagement, and handoff inside the same tool used for automation.
Integrated lead and account insights
Zymplify includes data and engagement tracking that can help users identify which contacts or accounts are interacting with campaigns and content. These insights can support prioritization for sales outreach and segmentation for marketing. Compared with using a standalone email tool, the combined view of activity and automation can simplify reporting and follow-up.
Data depth may vary
For teams that require very broad company/contact coverage, frequent enrichment, or highly granular firmographic fields, the built-in data may not match specialized data-first providers. This can affect use cases such as large-scale prospecting, territory planning, or strict data governance requirements. Buyers often need to validate coverage in their target regions and industries during evaluation.
Less suited to complex enterprises
Organizations with advanced requirements—multi-brand governance, complex permissioning, sophisticated attribution, or large-scale integrations—may find limitations compared with enterprise-focused automation suites. Scaling to many business units can introduce process and reporting complexity. Fit is typically stronger for SMB and mid-market teams with simpler operating models.
Integration ecosystem not universal
While the product supports common marketing and sales workflows, not every CRM, ad platform, or data warehouse scenario is covered out of the box. Some integrations may require middleware or custom work to align objects, fields, and lifecycle stages. This can increase implementation time when teams rely on a highly customized revenue operations stack.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Prospector | £200 per month | Contact Search, Lookalike Audiences, Chrome Extension; includes 500 Data Credits. |
| Marketing | £200 per month | Marketing tools, Workflows, CDP, Generative AI. |
| Success | £200 per month | Customer Success tools, CDP, Generative AI. |
| Demand Gen (modular) | £300 per month | Marketing, Workflows, Cadences, CDP, Generative AI. |
| Sales Engagement | £300 per month | Prospector tools, Workflows, Cadences, Pipeline, CDP, Generative AI; 500 Data Credits / month. |
| Demand Generation (bundle) | £600 per month | Contact Search & Lookalike Audiences, Website Visitor Tracking, Marketing Automation & Campaigns, Social/Blog/Email/PPC Reporting; 10 seats; 1,000 Data Credits per month. Based on 12-month contract paid annually. |
| Sales Acceleration (bundle) | £600 per month | Contact Search & Lookalike Audiences, Website Visitor Tracking, Cadences, Pipeline & Forecasting Tools; 10 seats; 1,000 Data Credits per month. Based on 12-month contract paid annually. |
| Revenue (bundle) | £900 per month | Prospector Tools, Marketing, Workflows, Cadences, Pipeline, Customer Success, CDP, Generative AI; 500 Data Credits per month. |
| Revenue Optimisation | £1,000 per month | All Demand Generation & Sales Acceleration features; Integrated Success Portal; Full Funnel Reporting; Unlimited seats; 1,000 Data Credits per month. Based on 12-month contract paid annually. |
| Buyer Intent | £1,300 per month | Prospector Tools, Buyer Intent, Workflows; 1,000 Data Credits per month. |
| Intent & Revenue | £1,700 per month | Prospector Tools, Buyer Intent, Marketing, Workflows, Cadences, Pipeline, Customer Success, CDP, Generative AI; 1,000 Data Credits per month. |
Add-on: | Buyer Intent Data (add-on) | £500 / $600 per month | "Add industry leading Buyer Intent Data to any plan" (site lists both GBP and USD). |
Seller details
Zymplify Ltd
Belfast, Northern Ireland, UK (Unsure)
Private
https://zymplify.com/
https://x.com/zymplify
https://www.linkedin.com/company/zymplify/
