Nutshell
CRM software
Email tracking software
Sales engagement software
Sales performance management software
Sales acceleration software
Sales analytics software
Email marketing software
Online form builder software
Sales force automation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$13 per user per month
Free Trial
Free version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Construction
- Agriculture, fishing, and forestry
What is Nutshell
Nutshell is a CRM platform designed to help small and midsize sales teams manage contacts, pipelines, and sales activities in one system. It supports lead capture, email marketing, and sales reporting to track deal progress and team performance. The product emphasizes a streamlined CRM experience with built-in email and marketing features rather than a broad enterprise suite approach.
Core CRM and pipeline management
Nutshell provides standard CRM capabilities such as contact/account management, deal pipelines, tasks, and activity tracking. It supports configurable pipelines and stages to match common SMB sales processes. These features cover the day-to-day needs of teams that want a single system for managing opportunities without extensive platform customization.
Built-in email marketing tools
Nutshell includes email marketing functionality alongside CRM records, enabling teams to run campaigns and track engagement without relying on a separate marketing system. This can reduce data duplication between tools and keep campaign context attached to contacts and deals. It is particularly useful for sales-led organizations that run newsletters or simple nurture campaigns.
Lead capture via forms
The platform supports online forms for capturing inbound leads and routing them into the CRM. This helps standardize lead intake and reduces manual data entry for web inquiries. Form submissions can be tied to contact records and used to trigger follow-up workflows depending on configuration.
Less suited to complex enterprises
Nutshell is generally oriented toward SMB use cases and may not meet requirements for highly complex sales organizations. Companies needing extensive object modeling, deep governance controls, or large-scale customization may find limitations compared with broader enterprise CRM platforms. Organizations with multiple business units and intricate approval processes may require additional tooling or workarounds.
Sales engagement depth varies
While Nutshell supports email tracking and outreach-related workflows, it may not provide the same depth of sales engagement features as specialized engagement platforms. Teams that rely heavily on advanced sequencing, dialer functionality, or sophisticated coaching/enablement workflows may need integrations. This can increase operational complexity and total cost of ownership.
Analytics and SPM may be limited
Nutshell includes reporting for pipeline and activity, but sales performance management needs such as quota planning, territory management, and compensation modeling are typically more advanced in dedicated SPM tools. Organizations that require complex forecasting methodologies or multi-dimensional performance analytics may outgrow the native reporting. In those cases, exporting data to BI tools or adding third-party solutions may be necessary.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Foundation | $19 per user/month (monthly) • $13 per user/month (annual) | Included with all plans: Unlimited storage, contacts & accounts; Contact management & communication timelines; Email & calendar sync; Free live support; AI Agent Marketplace. Foundation limit: 100 open leads. |
| Growth | $32 per user/month (monthly) • $25 per user/month (annual) | Everything in Foundation, plus: Activity & Email reports; Sales & Activity quotas; Lead assignment rules (round-robin); Pipeline stage goals; Hot Leads. |
| Pro (Most popular) | $49 per user/month (monthly) • $42 per user/month (annual) | Everything in Growth, plus: 5 customizable pipelines; Sales automation; AI call & meeting logging; AI lead recaps & next steps; Full reporting suite. |
| Business (Best value) | $67 per user/month (monthly) • $59 per user/month (annual) | Everything in Pro, plus: 10 customizable pipelines; Increased territories/markets/teams; Meeting scheduling; Audit log & changelog; Send email templates from Gmail & Outlook. |
| Enterprise | $89 per user/month (monthly) • $79 per user/month (annual) | Everything in Business, plus: Unlimited pipelines; Unlimited custom fields/teams/currencies/territories; Read-only SQL access; Free scheduled phone support; API support. |
Add-ons (from official pricing page):
- Marketing Pro: $49 per month (email marketing, landing pages, A/B testing, forms & reporting).
- Engagement Pro: $16 per user per month (Web chat, AI Chatbot, SMS, WhatsApp/FB/Instagram integrations).
- Additional marketing email sends beyond included 150/month: starting at $5/month (priced by contact tier).
- Quotes & invoices: $67 per month.
- Additional SMS beyond included usage: starting at $15 per month.
- Prospecting / website visitor tracking (Nutshell IQ): starting at $37 per month.
- Dedicated onboarding/optimization help: $199 per month.
Seller details
Nutshell, Inc.
Ann Arbor, Michigan, USA
2010
Private
https://www.nutshell.com/
https://x.com/nutshell
https://www.linkedin.com/company/nutshell-crm/
