folk
CRM software
Email tracking software
Sales acceleration software
Email marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$20 per member per month
Free Trial
Free version unavailable
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Medium
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- Media and communications
- Professional services (engineering, legal, consulting, etc.)
- Information technology and software
What is folk
folk is a lightweight CRM focused on managing relationships and pipelines for small teams. It centralizes contacts, companies, and deal stages, and supports outreach workflows through email integration and tracking. The product emphasizes flexible data organization (including tagging and custom fields) and collaboration features suited to agencies, startups, and partnerships-focused teams.
Simple, lightweight CRM UX
folk focuses on core CRM tasks such as contact management, pipeline tracking, and notes without the breadth and complexity typical of enterprise CRMs. This can reduce setup time for small teams that do not need extensive modules. The interface is oriented around quick data entry and day-to-day relationship management.
Email integration and tracking
folk connects with email to support logging communications and tracking email interactions. This helps teams keep a record of outreach activity tied to contacts and deals. For users who rely heavily on email, this can reduce manual updates compared with CRMs that require more structured activity entry.
Flexible contact organization
folk supports organizing contacts with tags and custom fields to fit different relationship types (clients, partners, investors, candidates). This flexibility is useful for teams whose workflows do not map cleanly to a single standard sales process. It also supports collaboration by keeping shared context on contacts in one place.
Limited enterprise CRM depth
folk is not positioned as a full-suite CRM with extensive territory management, complex role-based administration, or advanced forecasting. Organizations needing multi-team governance, deep customization, or highly structured sales operations may outgrow it. Larger deployments may require additional tools for administration and reporting.
Automation and marketing constraints
Compared with dedicated marketing automation platforms, folk typically offers fewer advanced campaign orchestration features such as complex branching journeys, scoring, and multi-channel automation. Teams running high-volume lifecycle marketing may need a separate system. This can add integration and data-sync overhead.
Reporting and analytics limitations
Reporting capabilities are generally lighter than analytics-heavy sales platforms, especially for custom dashboards and advanced pipeline metrics. Teams that rely on detailed performance reporting may need exports or external BI tools. This can make it harder to standardize KPIs across stakeholders.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Standard | $25 per member/month (monthly) or $20 per member/month (billed yearly; $240/yr) | Pipeline management, Email campaigns, Contact enrichment, AI Assistants, Magic fields (AI), LinkedIn extension, Email/calendar/WhatsApp sync, 5,000+ integrations; limits: 2,000 messages per member/month, 500 contact enrichments/month (workspace), 2,000 magic fields/month (workspace). |
| Premium | $50 per member/month (monthly) or $40 per member/month (billed yearly; $480/yr) | All Standard features plus: Custom objects & Deals (pipelines), Email sequences, Advanced roles & permissions, Dashboards, API access, full history of interactions; higher limits (e.g., 5,000 messages/member/month, 1,000 contact enrichments/month, 5,000 magic fields/month). |
| Custom | From $100 per member/month (monthly) or From $80 per member/month (billed yearly; $960/yr) | All Standard & Premium features plus: custom limits for enrichments/messages/account sync/AI fields, custom billing, dedicated point of contact; enterprise/demo via contact sales. |
Notes: Folk provides a time-limited trial — when you sign up they immediately activate a 2-week (14-day) free trial with Premium features. Pricing and feature limits are taken from Folk's official pricing page and help center.
Seller details
Folk
Paris, France
2020
Private
https://www.folk.app/
https://x.com/folkapp
https://www.linkedin.com/company/folkapp/
