Attio
CRM software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€29 per user per month
Free TrialFree version
Small
Medium
Large
- Information technology and software
- Media and communications
- Professional services (engineering, legal, consulting, etc.)
What is Attio
Attio is a cloud-based CRM that helps teams manage contacts, companies, deals, and relationship activity in a shared workspace. It is commonly used by startups and go-to-market teams that want a flexible data model and fast setup without heavy administration. The product emphasizes customizable objects and views, email/calendar-based activity capture, and collaboration features for keeping relationship context current. It also provides integrations and an API to sync CRM data with other business systems.
Flexible data model and views
Attio supports customizable fields and structures that let teams model records beyond a fixed, traditional CRM schema. Users can create different views (for example, lists and pipelines) to match workflows across sales, partnerships, or fundraising. This flexibility can reduce the need for workarounds when compared with more rigid CRM setups. It is particularly useful when teams need to track non-standard attributes and relationships.
Strong collaboration and context
Attio is designed for shared visibility into relationship history, notes, and activity across a team. It centralizes contact and company context so multiple stakeholders can coordinate outreach and handoffs. This can help reduce duplicated work and inconsistent record updates. The interface and workflows are oriented toward keeping relationship data current during day-to-day work.
Integrations and developer access
Attio provides integrations and an API to connect CRM records with external tools and internal systems. This supports automated data sync, enrichment, and workflow triggers outside the core product. For teams with engineering support, the API can enable custom objects, reporting pipelines, or operational tooling. This can be a differentiator for organizations that treat CRM as a system of record across multiple applications.
Less suited to complex enterprises
Attio is typically adopted by smaller and mid-market teams, and may not match the breadth of enterprise CRM suites in areas like deep territory management, complex role hierarchies, or highly specialized compliance controls. Organizations with extensive governance requirements may need additional process and tooling around it. Large-scale deployments can require more custom integration work to meet enterprise standards. Buyers should validate administrative controls against internal policies.
Marketing automation depth varies
Attio focuses on CRM and relationship management rather than being a full marketing automation platform. Teams that need advanced campaign orchestration, multi-step lead nurturing, and native email marketing analytics may require additional tools. This can increase total cost and integration complexity. Fit depends on whether the CRM is expected to replace or complement existing marketing systems.
Reporting may require setup
Because Attio is highly configurable, reporting and dashboards can require deliberate data modeling and consistent field usage to be reliable. Teams migrating from more prescriptive CRMs may need time to define lifecycle stages, pipeline conventions, and required fields. Without governance, flexibility can lead to inconsistent data entry and harder analysis. Some organizations may prefer more opinionated defaults for forecasting and standard KPIs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | €0 per user/month | Up to 3 seats; up to 3 objects; up to 50,000 records; seat credits: 100 per user/month; workspace credits: 250 per workspace/month. |
| Plus | €36 per user/month (monthly) or €29 per user/month (annual, billed annually) | Designed for small teams; no seat limits; up to 5 objects; 250,000 records; seat credits: 500 per user/month; workspace credits: 1,500 per workspace/month. |
| Pro | €86 per user/month (monthly) or €69 per user/month (annual, billed annually) | For growing teams; call intelligence & sequences; advanced permissions; priority support; up to 12 objects; 1,000,000 records; seat credits: 1,000 per user/month; workspace credits: 10,000 per workspace/month. |
| Enterprise | Custom pricing | Billed annually; unlimited objects & teams; advanced security & admin; contact sales for pricing. |
Seller details
Attio Ltd
London, United Kingdom
2019
Private
https://attio.com
https://x.com/attio
https://www.linkedin.com/company/attio/
