Ontraport
CRM software
Sales engagement software
Sales acceleration software
Landing page builders
Lead scoring software
Marketing automation software
SMS marketing software
Shared inbox software
Subscription management software
Online form builder software
Web content management software
Website builder software
Conversion rate optimization tools
Demand generation software
Lead generation software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$29 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Education and training
- Real estate and property management
- Accommodation and food services
What is Ontraport
Ontraport is a marketing automation and CRM platform designed to help small and midsize businesses manage contacts, automate campaigns, and track customer interactions across email, SMS, and web forms. It supports lead capture and nurturing workflows, basic sales pipeline management, and subscription billing for recurring revenue use cases. The product combines automation, landing pages/forms, and payments in one system to reduce reliance on multiple point tools.
Unified CRM and automation
Ontraport combines contact management, deal/pipeline tracking, and multi-step automation in a single application. Teams can trigger actions from behavior and data changes (e.g., form submits, tag changes, purchases) to support lead nurturing and customer lifecycle processes. This consolidation can reduce integration overhead compared with using separate CRM, email automation, and form tools.
Built-in forms and pages
The platform includes tools for creating web forms and landing pages that connect directly to contact records and automation rules. This supports common demand generation workflows such as gated content, webinar registration, and lead qualification. Native capture tools also simplify attribution and follow-up compared with external form builders.
Subscription and payments support
Ontraport includes capabilities for managing subscriptions, payments, and related customer communications as part of automated workflows. This is useful for businesses selling memberships, courses, or recurring services that need billing events to drive messaging and access changes. Having billing-related data in the same system can improve segmentation and retention automation.
Less enterprise CRM depth
Ontraport focuses on SMB automation and may not match the breadth of enterprise CRM features such as complex territory management, advanced forecasting, or highly granular role/permission models. Organizations with large sales teams or complex account hierarchies may find limitations in sales operations requirements. Some advanced CRM use cases may require workarounds or additional systems.
Learning curve for automation
The platform’s flexibility relies on configuring tags, custom fields, and automation logic correctly. Teams without dedicated operations support can struggle to design, test, and maintain complex sequences and branching rules. This can increase time-to-value compared with simpler, sales-first CRMs.
Design and CMS constraints
While it provides landing pages and basic website content tools, it is not a full-featured web content management system for complex sites. Organizations that need advanced templating, developer workflows, or extensive content governance may prefer a dedicated CMS. Page and email design capabilities may also feel limiting for teams with strict brand or layout requirements.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | Starting at $29 monthly | Email & SMS, web pages & forms, scalable platform. Pricing "starting at" — actual price depends on contact tiers and chosen add‑ons. All plans begin with a 14‑day free trial.. |
| Plus | Starting at $99 monthly | Adds payments, memberships, advanced CRM, more users and capabilities for ecommerce & subscriptions. Price scales with contacts and add‑ons. |
| Pro | Starting at $149 monthly | Most popular tier — advanced customization, marketing tracking, partner programs, split testing, advanced reporting; higher user limits and capabilities. |
| Enterprise | Starting at $299 monthly | Enterprise-grade security and scale, “unlimited everything” options and custom/large‑volume contact support; contact‑based custom pricing available. |
Notes: Prices shown on Ontraport site are "starting at" amounts; actual billing varies by contact count, add‑ons (Dynamic CMS, Inbox, SMS plans, AI credits, bulk email packages, etc.), and whether billing is monthly or annual (annual gives two months free). Some add‑ons (Dynamic CMS packages, Inbox, SMS) are available as separate subscriptions; detailed add‑on limits/pricing are listed in Ontraport support documentation.
Seller details
Ontraport, Inc.
Santa Barbara, CA, USA
2006
Private
https://ontraport.com/
https://x.com/ontraport
https://www.linkedin.com/company/ontraport/
