Reply
AI sales assistant software
Email tracking software
Outbound call tracking software
Sales engagement software
Sales acceleration software
Sales intelligence software
Lead intelligence software
Agentic AI software
AI agents
AI SDRs software
Demand generation software
Lead generation software
AI reply tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$59 per user per month
Free Trial
Free version unavailable
Small
Medium
Large
- Information technology and software
- Media and communications
- Transportation and logistics
What is Reply
Reply is a sales engagement platform used to run outbound prospecting across email, calls, and social channels with sequencing, tracking, and workflow automation. It targets SDRs, BDRs, and small-to-midmarket sales teams that need to manage multi-touch outreach and follow-up at scale. The product combines engagement features (sequences, inbox, dialer, analytics) with lead sourcing/enrichment and AI-assisted messaging and task automation.
Multi-channel sequencing and tasks
Reply supports structured outreach sequences that combine email steps with calls and other touchpoints, helping teams standardize follow-up. It includes engagement tracking and workflow features that reduce manual task switching for SDRs. This aligns with common sales engagement needs without requiring a full CRM replacement. Teams can use it alongside an existing CRM to operationalize outbound motions.
Email and call activity tracking
The platform provides visibility into email engagement (such as opens/clicks where supported) and outbound calling activity, enabling performance reporting by rep, sequence, and step. This helps managers diagnose where prospects drop off in a cadence. It also supports coaching and iteration on messaging based on measured outcomes. Tracking is a core requirement for sales acceleration workflows.
Lead sourcing and enrichment options
Reply includes capabilities commonly used for prospecting, such as finding leads and enriching contact/company data, which can reduce reliance on separate point tools. This is useful for teams that want a single workflow from list building to outreach execution. It can speed up campaign setup for demand generation and outbound programs. Data features also support segmentation and personalization.
Not a full CRM system
Reply focuses on engagement and outbound execution rather than end-to-end CRM functions like full pipeline governance, complex forecasting, and territory management. Many organizations still need a separate CRM as the system of record. This can introduce integration and data-sync work to keep records consistent. Teams expecting an all-in-one CRM replacement may find gaps.
AI output requires governance
AI-assisted messaging and agent-like automation can produce inconsistent tone or inaccurate statements without strong prompts, review steps, and compliance controls. Teams often need approval workflows and clear policies to avoid sending incorrect or non-compliant content. This can reduce the time savings expected from automation. Results depend heavily on data quality and process discipline.
Tracking accuracy varies by environment
Email tracking signals can be affected by recipient privacy features, security gateways, and client-side blocking, which can reduce reliability of open/click metrics. Call tracking outcomes also depend on telephony setup, number provisioning, and regional coverage. As a result, activity metrics may not always reflect true buyer engagement. Teams should validate reporting assumptions before using metrics for compensation or strict performance targets.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Email Volume | Varies by active contacts. Pricing examples shown on page: $59, $69, $79, $99, $179, $299, $499, $999 per user / month (mapped to increasing active-contacts tiers such as 1,000; 2,000; 3,000; 5,000; 10,000; 25,000; 50,000; 100,000+ active contacts/month on the vendor pricing slider) | High-volume email outreach; unlimited emails; unlimited email warm-up; 50 Live Data credits/month included; anti-spam & deliverability suite. |
| Multichannel | $89 per user / month (billed annually) or $99 per user / month (monthly) — "Starts from" values shown on vendor page | Multichannel outreach via Email, LinkedIn, SMS, Phones; Email Automation (5–10 mailboxes depending on plan display); WhatsApp semi-automation; onboarding with CSM (team plans); Team performance & channel efficiency reports; unlimited email warm-up and unlimited emails listed for multichannel plan. |
| AI SDR ("Jason") | Starts from $500 / month (Jason AI SDR standalone). Vendor lists multiple AI SDR tiers by active contacts (e.g., Starter: $500–$1,000 / month for 1k–3k contacts billed annually; Growth: $1,500–$3,000 / month for 5k–10k contacts; Enterprise: contact sales). | Fully automated AI SDR: 24/7 operations; real-time contact search (1+ billion B2B contacts); AI personalization & AI-generated responses; autopilot & copilot modes; unlimited users and mailboxes in AI SDR plans; CSM onboarding & white-glove options for higher tiers. |
| Agency Core / Agency AI SDR | Agency Core: Starts from $210 / month. Agency AI SDR: Starts from $500 / month per client (vendor shows "per month/client") — enterprise/agency custom pricing available via sales. | Multi-workspace account structure for agencies; unlimited clients & users; unlimited mailboxes and email warm-up; consolidated inbox; agency dashboard; role-based access; AI voicemails; white-label option; Agency AI SDR adds AI playbooks, hyper-personalization, AI agents for clients, and white-glove onboarding. |
| Add-ons & other costs | LinkedIn automation: $69 per account / month; Calls & SMS automation: $29 per account / month; Mailboxes: start from $20 / month; Dialer / Cloud Calls: $29 / month per user; Live Data / Email Validation: credit-based packages (vendor shows credit/validation bundles; specific prices vary by package). | Add-ons are listed on the vendor pricing page; Live Data and Email Validation are sold as credits/bundles. Vendor also lists onboarding & support starting-from fees for certain plan types. |
Notes: Prices and the contact-volume-based pricing are presented on the Reply pricing page via sliders and "Starts from" values; many higher-volume/enterprise tiers require contacting sales or are shown as "Contact sales" on the vendor page.
Seller details
Reply.io, Inc.
San Jose, CA, USA
2015
Private
https://reply.io/
https://x.com/replyio
https://www.linkedin.com/company/reply-io/
