CallFire
Auto dialer software
Inbound call tracking software
Mobile marketing software
SMS marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Media and communications
What is CallFire
CallFire is a cloud-based voice and text communications platform that supports outbound calling, SMS messaging, and campaign management. It is used by small to mid-sized teams for outbound outreach such as notifications, reminders, political calling, and basic lead follow-up, and it also supports inbound call handling and tracking use cases. The product combines auto-dialing (including voice broadcast) with SMS marketing features and reporting, with an emphasis on quick campaign setup rather than full contact-center operations.
Voice broadcast and auto-dialing
CallFire supports outbound calling workflows such as power/auto dialing and voice broadcast campaigns. This fits teams that need to reach many contacts quickly for alerts, reminders, or outreach. Campaign configuration focuses on lists, scripts/recordings, and scheduling rather than complex agent desktop features.
SMS campaigns and short codes
The platform includes SMS messaging capabilities for outbound campaigns, opt-in/opt-out handling, and basic list management. It supports common mobile marketing patterns such as keywords and automated responses, which helps with simple text-based engagement. This makes it suitable for organizations that want both calling and texting in one tool.
Inbound tracking and routing options
CallFire provides inbound number provisioning and call tracking features that can attribute calls to campaigns and sources. It also supports call routing rules and basic call handling to direct inbound calls to the right destination. These features help teams measure response to outreach and advertising without deploying a full contact-center suite.
Not a full contact center
CallFire focuses on campaign-based calling and texting rather than enterprise contact-center capabilities. Organizations needing advanced omnichannel routing, workforce management, quality management, or deep agent performance tooling may find gaps. Larger deployments may require additional systems for full contact-center operations.
Limited CRM and sales workflow depth
Compared with sales engagement and revenue acceleration platforms, CallFire provides lighter native CRM functionality and fewer end-to-end sales workflow features. Teams that require sophisticated sequencing across email/voice/SMS, pipeline management, and deep activity analytics may need integrations. The product is better aligned to communications execution than full sales process management.
Compliance and deliverability depend on setup
SMS and dialing use cases often require careful configuration for consent, opt-out management, and regulatory requirements (for example, TCPA and carrier policies). While the platform provides mechanisms such as opt-out keywords, organizations remain responsible for compliant list sourcing and campaign practices. Deliverability and call completion rates can vary based on messaging content, number types, and carrier filtering.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Lite | $99 per month | 2,500 minutes/texts monthly allowance; phone number rentals $2.50 (per month) on this plan; keywords $20; unlimited contacts; text-to-speech; record inbound calls; Save 20% with annual billing (site note). |
| Startup | $199 per month | 5,500 minutes/texts monthly allowance; phone number rentals $2.25; keywords $15; unlimited contacts; text-to-speech; reporting. |
| Grow | $299 per month | 10,000 minutes/texts monthly allowance; phone number rentals $2.00; keywords $13; unlimited contacts; text-to-speech; reporting. |
| Pro | $599 per month | 20,000 minutes/texts monthly allowance; phone number rentals $1.75; keywords $10; labeled "Best Value" on site; unlimited contacts; text-to-speech; record inbound calls. |
| Pay as you go | $0.06 per minute/text | No monthly fee; 6¢ per minute or text (base credit rate); phone numbers $10.00 (rental) at basic PAYG level; keywords $25 at PAYG level; optional monthly rentals available. |
Usage-based / Developer API & add-ons (official developer pricing page): Pricing model: Usage-based / pay-per-resource Local numbers: $1 per month; inbound rates: voice $0.0075/min, SMS $0.0075/msg; outbound rates: voice $0.015/min, SMS $0.0075/msg. Toll-Free numbers: $2 per month; inbound voice $0.0275/min; outbound voice $0.015/min. Shared short codes: free (short code rental listed as free on developer site); SMS rates shown: inbound $0.0075/msg; outbound $0.015/msg. Vanity short codes: $3,000 quarterly; SMS rates shown: $0.005/msg and $0.01/msg (as listed). Keywords: $5 per month (keyword rental); SMS rates shown: $0.0075/msg inbound, $0.015/msg outbound.
Notes: phone-number rental amounts shown on the public pricing page vary by monthly plan (discounted rates for higher-tier plans) while the Developers pricing page lists standard per-number monthly fees ($1 local / $2 toll-free) for API usage. All information above was taken from CallFire's official pricing and developers pages.
