Capillary Loyalty+
Channel incentives management (CIM) software
Loyalty management software
Partnerships management
Demand generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Retail and wholesale
- Arts, entertainment, and recreation
- Education and training
What is Capillary Loyalty+
Capillary Loyalty+ is a loyalty management platform used by consumer brands and retailers to design, run, and measure customer loyalty programs across digital and in-store channels. It supports points and tier programs, targeted offers, and member engagement workflows, with integrations into POS, e-commerce, and customer data sources. The product is typically used by CRM/loyalty teams and marketing operations to manage program rules, rewards catalogs, and campaign execution with reporting on member activity and redemption.
Broad loyalty program configuration
Loyalty+ supports common loyalty constructs such as points accrual and redemption, tiers, vouchers/coupons, and rule-based earning and burning. This helps teams model different program mechanics without rebuilding core logic for each variant. It also fits multi-channel scenarios where transactions originate from stores, e-commerce, or partner touchpoints.
Omnichannel integration orientation
The platform is designed to connect with POS and commerce systems so member identification, accrual, and redemption can occur at checkout as well as online. This reduces operational friction compared with loyalty tools that are primarily campaign-only. It also enables a more consistent member experience across channels when integrations are implemented.
Operational tools for rewards
Loyalty+ includes capabilities to manage rewards catalogs, vouchers, and redemption controls, which are central to day-to-day loyalty operations. These tools help standardize reward issuance and reduce manual handling of member exceptions. Reporting on redemptions and member activity supports program governance and finance reconciliation workflows.
Not a full CIM suite
While it can support incentive-like mechanics, Loyalty+ is primarily built for end-customer loyalty rather than complex channel incentives management. Organizations that need deal-based rebates, distributor chargebacks, or multi-party channel settlement may require additional systems. This can increase integration and process complexity for B2B channel programs.
Partner management depth varies
Partnerships use cases often require partner onboarding, MDF workflows, co-marketing approvals, and partner performance management. Loyalty+ can support partner-linked earning/redemption patterns, but it is not positioned as a dedicated partner relationship management environment. Companies may need separate tooling for partner lifecycle and governance.
Implementation depends on data readiness
Effective loyalty execution relies on clean customer identity, transaction feeds, and consistent product and store master data. If source systems are fragmented, time-to-value can be driven more by integration and data work than by program configuration. Ongoing changes to POS/e-commerce stacks can also require continued integration maintenance.
Seller details
Capillary Technologies International Pte. Ltd.
Singapore, Singapore
2008
Private
https://www.capillarytech.com/
https://x.com/capillarytech
https://www.linkedin.com/company/capillary-technologies/
