Aforza
Field sales software
Retail execution software
Retail task management software
Trade promotion management software
Last mile delivery software
Consumer goods software
Retail software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$25 per user per month
Free TrialFree version
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What is Aforza
Aforza is a field sales and retail execution platform built on Salesforce that supports consumer goods teams with account planning, store visit execution, and order capture. It is used by field representatives and managers to plan routes, manage in-store tasks, and record merchandising and sales activities. The product emphasizes offline-capable mobile workflows and tight integration with Salesforce data models and security. It is typically deployed in CPG and similar route-to-market organizations that need standardized execution across large field teams.
Native Salesforce architecture
Aforza runs on the Salesforce platform, which can simplify identity, security, and data governance for organizations already standardized on Salesforce. It can reduce the need for separate integrations for customer, product, and pricing master data when Salesforce is the system of record. This approach also aligns with Salesforce reporting and admin tooling for configuration and user management.
Offline-first mobile execution
The mobile experience is designed for field work where connectivity is inconsistent, supporting offline data capture and later synchronization. This is important for store checks, order taking, and task completion in retail environments. Offline capability can reduce missed data and rework compared with solutions that require constant connectivity.
CPG-focused visit workflows
The product includes structured workflows for store visits such as checklists, in-store task management, and capturing execution evidence (for example, observations and photos). These capabilities support consistent retail execution across territories and teams. The focus on route-to-market processes makes it more purpose-built than general CRM-only approaches for field execution.
Salesforce dependency and cost
Because Aforza is built on Salesforce, customers typically need Salesforce licenses and platform alignment to deploy it effectively. Total cost of ownership can be higher than standalone mobile field sales tools when Salesforce platform and implementation costs are included. Organizations not using Salesforce may face a larger adoption barrier.
Implementation complexity for enterprises
Deployments often require configuration of data models, product/pricing structures, and integrations to ERP or order management systems. This can extend project timelines compared with lighter-weight field sales apps. Ongoing administration may require Salesforce-skilled resources.
Not a full TPM suite
While it supports in-field execution and can capture activities related to promotions, trade promotion management capabilities (planning, accruals, settlement, and claims) may require additional systems or custom Salesforce components. Companies seeking end-to-end TPM may need integrations with finance and ERP processes. Fit depends on how much of TPM is expected inside the field tool versus in back-office systems.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Ava for You (Free) | Free | Single user access; trained on industry content; live sales tips & guidance; access to Ava Academy; self-service support. |
| Ava Teams | $25 per user / per month | For small teams (1-10); Ava trained on your content; personalized prompt library; advanced coaching tailored to brands; priority support. |
| Ava Enterprise | Tailored pricing | Enterprise features: unlimited users, Ava embedded into systems, agents for REX/TPM/Claims, enterprise integrations, visual scenario interpretation; contact sales for pricing. |
Aforza Consumer Goods Cloud (Editions): Pricing model: Contact sales / custom pricing Editions listed on site: Essentials (visits, audits, surveys, analytics), Professional (orders, deliveries, invoicing, payments), plus Enterprise capabilities. No list prices shown on official site; demo/request-a-demo needed for quotes.
Seller details
Aforza Limited
London, United Kingdom
2019
Private
https://www.aforza.com/
https://x.com/aforza
https://www.linkedin.com/company/aforza/
