Channeltivity
Partner relationship management (PRM) software
Partnerships management
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$1,899 per month
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- Agriculture, fishing, and forestry
- Construction
- Information technology and software
What is Channeltivity
Channeltivity is a partner relationship management (PRM) platform used to manage channel partner programs, including partner onboarding, deal registration, lead distribution, and marketing development funds (MDF). It is typically used by channel and partner program teams at B2B vendors that sell through resellers, distributors, or referral partners. The product focuses on core PRM workflows delivered through a partner portal, with optional modules for incentives and partner marketing. It is positioned as a standalone PRM rather than a full CRM suite component.
Strong core PRM workflows
Channeltivity covers common PRM requirements such as partner onboarding, partner portals, deal registration, lead distribution, and program communications. These functions align with what most channel teams need to operationalize a partner program without building custom tooling. The feature set is oriented around repeatable partner processes rather than general-purpose sales automation.
MDF and incentives support
The platform includes capabilities for managing MDF requests and approvals, which helps standardize co-marketing funding processes. It also supports partner incentives/rebates in a structured workflow, which can reduce manual tracking in spreadsheets. This makes it suitable for organizations that need governance around partner spend and performance.
Standalone PRM deployment option
Channeltivity is designed to operate as a dedicated PRM system, which can be useful for companies that do not want to depend on a broader CRM ecosystem for partner operations. This can simplify ownership for partner teams and reduce the need for extensive CRM customization. It also supports use cases where partner users should not require CRM licenses.
Less suited for complex ecosystems
Organizations with highly complex multi-party partnerships, advanced co-selling orchestration, or deep alliance management may outgrow a traditional PRM approach. Some platforms in this space emphasize broader ecosystem collaboration and multi-enterprise workflows beyond standard channel operations. Buyers with complex partner networks should validate fit for their specific collaboration and governance needs.
Integration depth varies by stack
PRM deployments often depend on integrations with CRM, marketing automation, identity/SSO, and support systems. Channeltivity’s suitability will depend on the availability and maturity of connectors or APIs for the buyer’s existing stack. Teams should plan for integration work and confirm data synchronization requirements (accounts, opportunities, leads, and attribution).
Reporting and analytics may require setup
Partner program reporting typically requires careful configuration of data models, partner hierarchies, and attribution rules. Out-of-the-box dashboards may not match every organization’s KPIs without customization. Companies with advanced analytics needs may need additional BI tooling or internal resources to operationalize reporting.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Standard Edition | $1,899 per month (billed annually) | PRM software in-a-box: Powerful Partner Portal, Deal Registration, Co-Branded Collateral, Referral & Commission Management, Lead Distribution; Unlimited users |
| CRM Edition | $2,199 per month (billed annually) | Everything in Standard + CRM integrations (HubSpot, Salesforce, Zoho, Dynamics 365); Unlimited users |
Add-on features (monthly):
- To-Partner Email Marketing — $499/mo
- Training & Certification — $499/mo (plus usage-based charges for SCORM/AICC/cmi5/xAPI registrations: 50 included; 100 = $100/mo; 200 = $250/mo; 500 = $400/mo; 1000 = $600/mo; >1000 = Custom)
- Distributor Management — $499/mo
- MDF Management — $499/mo
- Joint Business Planning — $299/mo
- Multi-Language & Automatic Translation — $299/mo (includes any 5 languages beyond English; additional languages $49/month each)
Notes: Subscription prices shown on the vendor site are billed annually and state "per month" amounts. Unlimited users are listed for both editions. Source: Channeltivity official pricing page (channeltivity.com/pricing).
