
Zilliant CPQ
CRM software
CPQ software
Proposal software
Quote-to-cash software
Visual configuration software
E-commerce platforms
Quote management software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Zilliant CPQ
Zilliant CPQ is a configure-price-quote application designed to help sales teams and customer service users create accurate quotes for complex products and pricing rules. It supports guided selling, product configuration, and pricing execution to reduce manual quoting work and improve consistency across channels. The product is typically used in B2B manufacturing, distribution, and industrial organizations where pricing and deal structures vary by customer, contract, and order context.
Strong pricing execution focus
The product is built around enforcing pricing policies and price guidance during the quoting process, which is important for organizations with negotiated pricing and frequent exceptions. It fits scenarios where price realization and margin control are primary goals, not just quote document generation. This emphasis can be a differentiator versus sales-focused CRM tools that rely on add-ons for pricing governance.
Handles complex B2B quoting
Zilliant CPQ is oriented toward complex product catalogs, customer-specific price logic, and multi-step approvals common in industrial B2B sales. It supports structured quoting workflows that help standardize how reps and internal teams build offers. This can reduce reliance on spreadsheets and ad hoc calculations for high-variation deals.
Supports guided selling workflows
The product includes guided selling and configuration capabilities that help users select compatible products and options while building a quote. This is useful when sales teams need guardrails to avoid invalid configurations and rework. It can improve quote accuracy and shorten the back-and-forth between sales, engineering, and pricing teams.
Not a full CRM suite
While it supports quoting workflows, it is not positioned as a primary system of record for pipeline management, marketing automation, or broad customer engagement. Many organizations still require a separate CRM for lead-to-opportunity processes and activity tracking. This can add integration and data-governance work compared with CRM-first platforms.
Implementation can be data-heavy
CPQ deployments typically require clean product, pricing, and customer master data, plus well-defined rules for configuration and approvals. Organizations with fragmented ERP/product data or inconsistent discounting practices may face longer projects and more change management. Ongoing maintenance of rules and catalogs can require specialized admin skills.
E-commerce scope may vary
Although it can support digital quoting and channel consistency, it is not necessarily a complete e-commerce platform with storefront merchandising, content management, and consumer-style checkout features. Companies seeking end-to-end commerce capabilities may need additional commerce components. Fit depends on whether the primary requirement is quoting/pricing versus full online selling.
Seller details
Zilliant, Inc.
Austin, Texas, USA
1999
Private
https://www.zilliant.com/
https://x.com/zilliant
https://www.linkedin.com/company/zilliant/