Boomerang for Gmail
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- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$4.98 per month
Free TrialFree version
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Information technology and software
- Media and communications
What is Boomerang for Gmail
Boomerang for Gmail is a browser extension and add-on that adds scheduling, reminders, and inbox productivity controls to Gmail and Google Workspace email. It is used by individuals and teams that want to send messages later, get follow-up reminders, and manage response workflows without leaving Gmail. The product focuses on email-level actions (send later, recurring messages, inbox pause, response tracking) rather than full CRM pipeline management.
Native Gmail workflow integration
Boomerang operates directly inside the Gmail interface, reducing the need to switch between separate tools for common email actions. Users can schedule messages, set follow-up reminders, and manage inbox availability from the compose window and message view. This fits teams that live in email and do not want a full sales platform for basic outreach operations.
Strong scheduling and reminders
The product supports send-later scheduling and reminder-based follow-ups tied to specific messages. These features help users maintain consistent communication cadences and reduce missed replies. For appointment-like interactions, reminders can function as lightweight prompts without requiring a dedicated scheduling system.
Lightweight tracking for outreach
Boomerang includes email response tracking capabilities that help users understand whether messages are being engaged with. This can support simple sales acceleration workflows where the primary activity is email-based follow-up. Compared with full sales suites, it offers a narrower but simpler set of email-centric controls.
Not a full sales platform
Boomerang does not provide end-to-end CRM capabilities such as deal pipelines, forecasting, territory management, or advanced reporting. Teams that need structured lead and opportunity management typically require a dedicated CRM alongside it. As a result, it is better suited to individual productivity and lightweight outreach than comprehensive revenue operations.
Limited multi-channel engagement
The product is centered on email and does not function as a broader engagement platform for calling, SMS, ads, or complex sequences across channels. Organizations running multi-touch campaigns may find the workflow incomplete without additional tools. This can limit standardization for teams that want one system for all outbound activity.
Gmail-dependent experience
Boomerang’s core value depends on Gmail/Google Workspace usage and the supported extension/add-on environment. Organizations standardized on other email clients or with restrictive browser extension policies may face adoption constraints. This dependency can also complicate deployment in tightly controlled enterprise IT environments.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | FREE | Message credits: 10 per month; Supported accounts: Gmail / G Suite (Google Apps); Send Later; Boomerang Reminders; Response tracking; Read receipts; Click tracking; Respondable; Inbox Pause; iPhone & Android apps (limited). |
| Personal | $4.98 / Month (billed annually) | Unlimited message credits; Supported accounts: Gmail; Mobile access; Read receipts; Click & response tracking; Respondable; Inbox Pause. |
| Pro | $14.98 / Month (billed annually) | Unlimited message credits; Supported accounts: Gmail / G Suite (Google Apps); Respondable (advanced machine learning); Inbox Pause (advanced features); Recurring messages; Meeting scheduling; Notes; iPhone & Android apps. |
| Premium | $49.98 / Month (billed annually) | All Pro features plus: Track by default; Boomerang Insights; Premium support; Toolbox; Salesforce/CRM integration; advanced Insights & admin/team features. |
Seller details
Baydin, Inc.
Mountain View, CA, USA
2010
Private
https://www.boomeranggmail.com/
https://x.com/boomeranggmail
https://www.linkedin.com/company/boomerang-for-gmail/
