Litmus
Email tracking software
Sales acceleration software
Email deliverability tools
Email marketing software
Email template builder software
Email testing software
Location-based marketing software
Personalization software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Litmus and its alternatives fit your requirements.
$79 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Information technology and software
- Professional services (engineering, legal, consulting, etc.)
- Banking and insurance
What is Litmus
Litmus is an email testing and optimization platform used to preview, QA, and troubleshoot marketing emails before sending. It supports email marketers and developers with cross-client rendering previews, spam and deliverability checks, and collaboration workflows for review and approval. The product focuses on reducing rendering defects and improving inbox placement rather than acting as a full CRM or sales pipeline system.
Cross-client rendering previews
Litmus provides previews across many email clients and devices to identify HTML/CSS rendering issues before deployment. This helps teams catch client-specific quirks that are difficult to reproduce with in-house device labs. The workflow is oriented around pre-send QA, which complements (rather than replaces) broader marketing automation or CRM tools.
Pre-send QA and diagnostics
The platform includes checks that help teams evaluate common deliverability and content risks prior to sending. It supports validation of links and key elements to reduce broken experiences in production campaigns. These capabilities are most useful for teams that send high-volume or high-stakes campaigns where defects are costly.
Collaboration and approval workflow
Litmus supports team review with commenting and approval-style collaboration around an email build. This can reduce back-and-forth across email marketers, designers, and developers compared with ad hoc review in inboxes. The workflow is designed for marketing production teams rather than sales outreach sequences.
Not a full marketing suite
Litmus does not function as a full email marketing platform for list management, campaign orchestration, or multi-channel automation. Organizations typically still need a separate ESP/marketing automation system to send campaigns and manage audiences. This can increase tool sprawl for teams looking for an all-in-one solution.
Limited sales acceleration fit
While it can support email quality for outbound messages, Litmus is not primarily built for sales acceleration features such as pipeline management, sequencing, or rep activity tracking. Teams evaluating it alongside sales-focused systems may find gaps in CRM-native workflows. It is better positioned as a production QA layer than a sales engagement hub.
Value depends on email volume
Teams with low email send volume or simple templates may see less ROI from dedicated testing and preview tooling. If an organization sends mostly plain-text or minimally styled emails, cross-client rendering benefits are reduced. Smaller teams may also find that process overhead outweighs benefits if they do not formalize pre-send QA.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Litmus Basic | $99 per month (or $79 per month billed annually) | 1 full user; unlimited read-only users; 1,000 email previews/month; 5,000 Litmus Personalize impressions/month; automated QA checks; Email Guardian monitoring; design library; integrations. |
| Litmus Plus | $199 per month (or $159 per month billed annually) | 5 full users; 2,000 email previews/month; 500,000 analytics opens/month; 50,000 Litmus Personalize impressions/month; pre-send spam testing; customizable testing profiles; advanced targeting; team collaboration. |
| Litmus Core | $500 per month | 5 full users; 2,000 email previews/month; 500,000 analytics opens/month; 50,000 Personalize impressions/month; automated QA across 100+ clients; code/no-code email builder; ESP integrations. |
| Litmus Enterprise | Custom pricing | Unlimited seats & usage; advanced security and SSO; dedicated account management; custom integrations; deliverability and sender-certification upgrades (contact sales). |
Seller details
Litmus Software, Inc.
Cambridge, MA, USA
2005
Private
https://www.litmus.com/
https://x.com/LitmusApp
https://www.linkedin.com/company/litmus/
