Ongage
Email tracking software
Sales acceleration software
Email deliverability tools
Email marketing software
Email template builder software
Personalization software
Personalization engines
Transactional email software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$399 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Media and communications
- Professional services (engineering, legal, consulting, etc.)
- Retail and wholesale
What is Ongage
Ongage is an email marketing platform focused on building, sending, and optimizing email campaigns with an emphasis on deliverability and performance reporting. It is used by marketing and growth teams that run high-volume promotional email programs and need list management, segmentation, and testing workflows. The product supports multi-ESP sending configurations and provides tools such as templates, personalization fields, and analytics to manage campaign execution.
Deliverability-oriented sending controls
Ongage includes features designed to support deliverability management, such as configuration across sending services and operational controls for campaign execution. This is useful for teams that need to manage sender reputation and routing decisions rather than relying on a single built-in sending stack. It fits organizations where deliverability monitoring and iterative adjustments are part of the day-to-day workflow.
Advanced segmentation and targeting
The platform supports list management and segmentation for targeting different audiences with different content and timing. This helps teams run lifecycle and promotional programs without exporting data into separate tools for each campaign. It is particularly relevant for high-volume programs where audience rules and exclusions need to be repeatable and auditable.
Testing and performance analytics
Ongage provides campaign reporting and testing workflows (for example, variations and performance comparisons) to evaluate what drives engagement. These capabilities support iterative optimization without requiring a full CRM suite. For teams that primarily need email program analytics rather than end-to-end sales pipeline management, this can be a practical focus.
Not a full CRM suite
Ongage is centered on email program execution rather than managing deals, accounts, and sales activities. Organizations looking for native pipeline management, forecasting, and sales workflow automation typically need a separate CRM. This can increase integration and data-governance work when aligning marketing email activity with revenue reporting.
Integration effort varies by stack
Because it is often used alongside external CRMs, data warehouses, and sending services, implementation can depend on the quality and availability of connectors and APIs in the customer’s environment. Teams may need technical resources to maintain data sync for personalization fields, suppression lists, and event-based triggers. This is a consideration compared with more all-in-one platforms where these components are bundled.
Transactional messaging may require add-ons
While Ongage can support email sending workflows, organizations with complex transactional requirements (event-driven templates, strict latency SLAs, and deep application-level instrumentation) may still rely on a dedicated transactional email provider. In those cases, Ongage is used more for marketing campaigns and deliverability oversight than as the sole transactional system. This can lead to split reporting across marketing and product messaging.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $399 per month | Up to 1M emails/SMS per month; 10,000,000 contacts; 1 SMTP relay/SMS vendor; 2 users/roles; 2 lists/databases/subaccounts; 25 fields; 3 sub-accounts in same vendor; Email template designer; Segmentation (data & behavioral); Analytics; 2FA; Litmus (optional, additional cost); Mail tester; 24/7 support; Advanced behavioral; A/B testing & realtime winner; Automated IP warming; Customer Success Manager; API access; Automated drip campaigns; Connect your on-premise MTA; 3rd-party integrations; Geo & device stats; Dynamic content feed; Premium consulting; 14-day free trial (credit card required for setup). |
| Basic | $949 per month | Up to 5M emails/SMS per month; 20,000,000 contacts; 3 SMTP relays/SMS vendors; 4 users/roles; 10 lists/databases/subaccounts; 50 fields; 7 sub-accounts in same vendor; Includes Starter features plus 50 automated drip campaigns; Premium consulting. |
| Premium | $1,499 per month | Up to 7M emails/SMS per month; 40,000,000 contacts; 5 SMTP relays/SMS vendors; 8 users/roles; 15 lists/databases/subaccounts; 100 fields; 12 sub-accounts in same vendor; Includes Basic features plus 100 automated drip campaigns; Premium consulting. |
| Ultimate | Custom pricing | High-volume custom plan (contact sales). Example listed limits: 100,000,000 contacts; 5 SMTP relays/SMS vendors; 12 users/roles; 20 lists/databases/subaccounts; 150 fields; Dedicated Customer Success Manager; Premium consulting; API access; 100 automated drip campaigns. |
