WildJar
Outbound call tracking software
Sales acceleration software
Inbound call tracking software
SMS marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$39 per month
Free Trial
Free version unavailable
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- Construction
- Real estate and property management
- Media and communications
What is WildJar
WildJar is a call tracking and call analytics platform that helps businesses attribute inbound phone calls to marketing sources and manage call handling workflows. It is used by marketing teams, agencies, and sales teams to provision tracking numbers, route calls, record and tag conversations, and report on call outcomes. The product emphasizes dynamic number insertion for web attribution, integrations with common CRM and analytics tools, and configurable call flows. WildJar also supports SMS messaging features alongside voice tracking for campaigns and customer follow-up.
Strong call attribution features
WildJar supports tracking numbers and dynamic number insertion to connect inbound calls to channels, campaigns, and web sessions. It provides call logs, recordings, and outcome tagging to support lead attribution and quality review. These capabilities align well with teams that need phone-centric marketing measurement rather than full CRM replacement.
Configurable routing and IVR
The platform includes call routing options such as IVR menus, ring groups, and forwarding rules to direct callers to the right team or location. This helps organizations standardize call handling across multiple campaigns or business units. It also supports operational use cases like after-hours routing and missed-call handling workflows.
Integrations for reporting workflows
WildJar integrates with common analytics and CRM environments to pass call events and metadata into existing reporting stacks. This reduces manual reconciliation between marketing spend and phone leads. For teams already using a separate sales system, the product can act as the phone attribution layer rather than duplicating pipeline management.
Not a full sales suite
WildJar focuses on call tracking, routing, and conversation records rather than end-to-end sales execution. Organizations looking for native opportunity management, forecasting, and advanced sales engagement sequences typically need a separate CRM and sales acceleration platform. This can increase integration and administration requirements.
SMS is campaign-adjacent
While WildJar offers SMS capabilities, it is primarily positioned around supporting call-driven acquisition and follow-up. Teams seeking broader SMS marketing functions (e.g., complex lifecycle automation, multi-step journeys, and deep audience segmentation) may find the feature set less comprehensive than dedicated messaging platforms. SMS availability and feature depth can also vary by region and carrier constraints.
Telephony coverage varies by region
Call tracking depends on number inventory, carrier connectivity, and regulatory requirements that differ by country. Businesses operating across many geographies may need to validate local number availability, call recording compliance options, and routing performance before standardizing on the tool. International deployments can require additional planning compared with single-country use.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $39 per month (plus usage) | Entry-level technology subscription. Included: Dynamic Number Insertion, Campaign & Keyword Tracking, Email notifications, Scheduled reports, Google Ads/Microsoft Ads/Facebook/HubSpot integrations, Simple call flow. Official monthly-pricing table lists Local Numbers $4.50/number/month and Toll Free $4.50/number/month; Call usage $0.05 per min; SMS $0.05 per SMS; Call Intelligence $0.04 per min (power-up). |
| Agency | $89 per month (plus usage) | Adds unlimited clients, discounted rates, advanced call flows, advanced integrations, unlimited users, whitelabeling. Official monthly-pricing table lists Local Numbers $4.00/number/month and Toll Free $4.00/number/month; Call usage $0.04 per min; SMS $0.05 per SMS; Call Intelligence $0.04 per min. |
| Mammoth | $159 per month (plus usage) | Enterprise/volume plan: "Mammoth discounts" and other enterprise features. Pricing for numbers, usage and some add-ons shown as "Talk to the pack!" (contact sales) on the official site for this tier. |
Notes:
- All plans are listed on WildJar's official US pricing page (wildjar.com/pricing-united-states) and related support articles. Plans are billed monthly and are "+ plus usage" (i.e., technology subscription + per-number and per-minute usage charges).
- The vendor provides add-on/"Power Ups" (SMS gateway, Call Intelligence) billed per-usage as shown above.
- Some official support pages and sections on the pricing page contain differing values for specific line items (e.g., tracking number or SMS rates). See comments below.
Seller details
WildJar Pty Ltd
Melbourne, Australia
Private
https://www.wildjar.com/
https://x.com/wildjar
https://www.linkedin.com/company/wildjar/
